Only one first place
In a ChatGPT or Claude answer, the brand cited first captures most of the attention, and often the meeting.
The #1 GEO agency in France
GEO agency: get your brand cited first by AI
Archipel is a GEO (generative engine optimization) agency, also known as an AI search optimization agency: we get your brand recommended by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews when your buyers ask their questions. Free audit and setup, then from €990 per month excl. VAT, for companies in France, across Europe and in North America.
Updated
75+
clients since June 2022
€0
for the audit and setup
€990
per month excl. VAT, starting price
1-2 months
to first results
Definition
GEO, or AI search optimization, in two sentences
GEO (generative engine optimization) covers everything that makes a generative AI cite and recommend a brand in its answer. SEO aims for a position in a list of links; GEO aims for a place in a written answer: "Which agency should I hire?", "Which software for…?", "Which law firm in Lyon?".
You will also hear AI search optimization, AEO (answer engine optimization), AI SEO or LLM visibility: it is the same job. SEO remains the foundation, because Google AI Overviews, Gemini and Copilot rely on pages that rank well in Google and Bing, but it is no longer enough.
Why now
Your buyers already ask an AI
An AI answer does not list ten links: it recommends two or three brands. Missing from that answer means not existing at the moment of choice.
Sources you do not control
AI engines read your website, but above all what others say about you: rankings, comparisons, Reddit, YouTube, LinkedIn, reviews.
Better qualified leads
A prospect who arrives after an AI recommendation has already compared options: they come for you, not for a keyword.
What we do
A full-service GEO program, from prompt to contract
Free GEO audit
Your "GEO structure" of 10 to 50 business prompts (up to 200), tracked for 3 to 4 days: rank, visibility rate, competitors, cited pages and action plan.
AI visibility tracking
Your prompts tracked daily in Profound or Peec AI, tool included, with a dashboard open to your teams.
Technical and website
Site audit with our in-house tools built with Claude Code: readability without JavaScript, structured data, llms.txt, missing pages.
GEO content
1 to 5 articles per week, in your voice, published and manually indexed in Google and Bing, approved in your client portal.
Authority and citations
Rankings, comparisons, Reddit, YouTube, LinkedIn, Google Business Profiles: we work the sources AI engines read. Never any paid backlinks.
Satellite sites
Our most powerful method, built in-house and reserved for our clients. We do not explain it; we show its effect.
By engine
Every AI engine has its own sources
We prioritize engines based on your audience: Claude for tech and SaaS, ChatGPT for consumers, Copilot and Perplexity for enterprise accounts.
| Engine | What it reads first | Our main lever |
|---|---|---|
| ChatGPT | Bing index, ranking sites, pages readable without JavaScript | Content, rankings, satellite sites |
| Claude | Rankings and comparisons published by other sites | Presence in listicles and comparisons |
| Google AI Overviews | YouTube, LinkedIn, Sortlist, pages that rank well in Google | YouTube videos, Google Business Profiles, SEO |
| Gemini | Google ecosystem (index, YouTube, Maps) | Same levers as AI Overviews |
| Copilot | Bing index | Bing indexing, content, rankings |
| Perplexity | Recent sources, explicitly cited | In-depth articles, up-to-date data |
Our method
From audit to first place
- 01
We measure
Reply within half a day, discovery call, then a free audit: prompt structure, 3 to 4 days of data collection in Profound or Peec AI, and a debrief with your quick wins.
- 02
We build
90-minute onboarding with your team. Site optimized, llms.txt in place, first GEO articles published and indexed, tracking structure live.
- 03
We amplify
Satellite sites, rankings, Reddit, YouTube, LinkedIn and Google Business Profiles: we work everywhere AI engines look for their answers.
- 04
We take the lead
Weekly or biweekly check-in, monthly review, QBR. We expand to new topics, countries and engines, and track AI-sourced leads all the way to signed contracts.
Our proof
Our best case study is us
"GEO agency" is the most contested category on the market: the competition does GEO all day long. On our own prompts, our ChatGPT visibility score went from 14% to 73% in a single day on October 2, 2026, then above 80% the following week (measured with Peec AI). If we can do it for ourselves, we can do it for you.
We work with scale-ups and groups such as Mirakl, Keyrus, PlayPlay and Cenareo, in France, across Europe (UK, Germany, Belgium, Switzerland, Spain, Portugal, Sweden, Norway) and in North America. Our team works in French and English. See our clients.
Pricing
How much does a GEO agency cost?
At Archipel, the audit and setup are free. Ongoing GEO support starts from €990 per month excl. VAT, with a 6-month commitment, and can reach around €10,000 per month for a network present in many cities. The tracking tool (Profound or Peec AI) is included.
Price depends on how competitive your sector is, the number of prompts tracked, countries, languages and engines. See our pricing.
Sectors
A GEO agency that knows your sector
AI engines do not answer the same way in every sector: sources read, weight of rankings, AI Overviews display. Our sector pages cover your buyers' questions and our method.
SaaS and software
GEO and AI search optimization for saas and software.
B2B services and firms
GEO and AI search optimization for b2b services and firms.
E-commerce and D2C brands
GEO and AI search optimization for e-commerce and d2c brands.
Education and training
GEO and AI search optimization for education and training.
Travel and outdoor hospitality
GEO and AI search optimization for travel and outdoor hospitality.
Healthcare
GEO and AI search optimization for healthcare.
Real estate
GEO and AI search optimization for real estate.
Finance and wealth management
GEO and AI search optimization for finance and wealth management.
FAQ
Frequently asked questions
What is a GEO agency?
A GEO agency gets a brand cited by generative engines (ChatGPT, Claude, Gemini, Copilot, Perplexity, Google AI Overviews). It measures the brand’s visibility on its buyers’ questions, then works on the website, the content and the sources AI engines read.
What is the difference between GEO and AI search optimization?
None: AI search optimization is another name for GEO. You will also hear AEO, AI SEO or LLM visibility for the same discipline.
How long does it take to get cited by ChatGPT?
First results usually come within one to two months. With our satellite-sites method, some categories go from invisible to first on ChatGPT in one week.
How much does GEO support cost at Archipel?
From €990 per month excl. VAT, with a 6-month commitment, free audit and setup, and the tracking tool included. Up to around €10,000 per month for multi-city or multi-country programs.
Do you guarantee first place in ChatGPT?
No: nobody controls an AI’s answer. We commit to a method, weekly actions and transparent measurement, prompt by prompt, in a tool you have access to.
Does your GEO agency work with companies outside France?
Yes. Our offices are in Paris and Lyon, and we serve clients across France, Europe and North America, in French and English.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.