ChatGPT and AI Overviews first
Learners ask ChatGPT and Google first. We add Claude and Copilot when your buyers are HR and L&D teams.
GEO agency · Education and training
GEO agency for education: be the course AI recommends
Archipel is a GEO agency for education and training companies: we get your brand cited by ChatGPT, Claude, Gemini and Google AI Overviews when learners and HR teams ask them which school, bootcamp, course or training provider to choose. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
406,626
AI answers analyzed by the Archipel Observatory
29.9%
of AI-cited sources are rankings and comparisons, all sectors
76.5%
of buying searches show a Google AI Overview
€990
per month excl. VAT, starting price
Buying questions
What learners and HR teams ask AI engines
Choosing a course is a long, comparison-heavy decision, and it now starts with an AI. These are the kinds of buying questions we track.
- "What is the best coding bootcamp for a career change?"
- "Which online school prepares for medical school entrance exams?"
- "Where can I take an immersive English course for professionals?"
- "Which online course is best to learn video editing?"
- "Which certified training can I take to become a football coach?"
- "Which provider offers corporate language training for a sales team?"
Data
How AI engines answer "which course should I take?"
The Archipel Observatory does not yet have a dedicated education family, so here are the global figures. According to the Archipel Observatory, July-October 2026, across 406,626 answers to over 1,700 buying questions in nine sectors, rankings and comparison pages make up 29.9% of cited sources. Google AI Overviews shows on 76.5% of buying searches, and YouTube makes up 6.7% of what it cites.
ChatGPT consults 14.5 sources per answer but cites only 3.8: being read is not the same as being cited. Claude takes 88.1% of its cited sources from rankings and comparisons. Most of this data comes from French-language questions. See the Archipel Observatory.
What we do
Our AI search optimization program for training providers
One page per program
Duration, format, price, certification, outcomes: factual program pages that AI engines can quote. GEO content.
Rankings and reviews
We get you into the "best bootcamps" and "best courses" lists where you are missing, by contacting their publishers. Authority and citations.
YouTube and Google Business Profile
Videos and complete campus profiles feed Google AI Overviews and Gemini.
Technical
Site readable without JavaScript, structured data for courses, llms.txt. Technical and llms.txt.
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
Education and training companies we work with
See all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Ceran | Immersive language training | GEO audit and content, Google Ads |
| Cartesia | Private distance learning: health prep, accounting, career change | GEO audit and content |
| Le Réacteur | Web and mobile development bootcamp in Paris | Google Ads |
| Formations Football | Certified training for football coaches | Meta Ads, Google Ads |
| Sports Agent Institute | Revision and quiz platform for the FIFA agent exam | Google Ads |
International
In English, across Europe and North America
Online courses sell across borders. We track your prompts by country and language and work in English and French with clients across Europe and North America. We also run our own GEO training, available in English.
Pricing
How much does GEO for a training provider cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool included. Price depends on programs, campuses, countries and languages tracked. See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for education do?
A GEO agency for education gets your school or course recommended when learners ask ChatGPT, Claude, Gemini or Google AI Overviews which program to choose. It tracks those questions, then works on program pages, rankings, video and the sources AI engines read.
Which AI engine matters most for training providers?
For training providers selling to individuals, ChatGPT and Google AI Overviews matter most. For corporate training, Claude and Copilot matter too, because HR teams use them at work.
Does the Archipel Observatory cover education?
Not as a dedicated family yet. We use the global figures: across 406,626 answers, rankings make up 29.9% of AI-cited sources and Google AI Overviews shows on 76.5% of buying searches.
Can AI search optimization help a bootcamp get more applicants?
AI search optimization puts a bootcamp in the short list an AI gives a prospective student. We do not promise a number of applicants; we measure your visibility prompt by prompt.
How much does GEO cost for a school or training provider?
At Archipel, GEO for a school or training provider starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included.
Do you work with education companies outside France?
Yes. We work in English with education and training companies across Europe and North America.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.