Defining the ICP
We start from your signed customers in your CRM: industries, sizes, job titles of buyers and users. The LinkedIn audience follows from that.
B2B LinkedIn Ads agency
LinkedIn Ads agency: reach the right decision-makers, measure what they sign
Archipel is a LinkedIn Ads agency specialized in B2B lead generation: we target your accounts and decision-makers, sync leads with your CRM and optimize campaigns on signed deals. From €990 per month excl. VAT, with no setup or audit fees.
Updated
€990
per month excl. VAT, starting price
€0
setup and audit fees
B2B
services and SaaS, our specialty
€100k+
per month and per platform at a large advertiser
Why LinkedIn Ads
The only network that targets by job title and by company
On Google Ads, you capture intent the moment it is expressed. On LinkedIn Ads, you choose who sees your message: job title, function, seniority, industry, company size, account list. For a services company or a SaaS selling to specific departments, nothing else does this.
The downside: LinkedIn Ads is expensive per click. A poorly targeted or poorly measured campaign burns through a budget in a few weeks. Hence our rule: nothing goes live without tracking connected to the CRM, and every campaign is judged on the opportunities and deals it produces.
We run LinkedIn Ads in several countries and languages, in English or French, for B2B companies across Europe and North America.
Targeting
From ideal customer profile to LinkedIn audience
Criteria targeting
Function, seniority, job title, industry, company size, geography: we combine them without shrinking the audience so much that delivery chokes.
ABM
Target account lists imported into LinkedIn, messages tailored by segment, engagement tracked account by account with your sales team.
Retargeting
Site visitors, people who watched your videos or opened a form: we bring them back with a more engaging message.
Formats
The LinkedIn Ads formats we use
Each format serves a stage of the sales cycle. We pick them for your offer, not because they are trendy.
| Format | What it does | When we use it |
|---|---|---|
| Lead Gen Forms | A form pre-filled with profile data, without leaving LinkedIn | Demos, meetings, downloadable content, when friction must be minimal |
| Document Ads | A document (guide, study, case study) readable in the feed | Showcasing expertise and capturing colder leads |
| Conversation Ads | A message in LinkedIn messaging, with several reply options | Targeted invitations, events, ABM accounts |
| Thought Leader Ads | Sponsoring a post by an executive or in-house expert | Building one person’s credibility with the target audience |
| Sponsored Content (image, video, carousel) | Native ads in the news feed | Awareness, retargeting, sending traffic to a landing page |
Method
A LinkedIn Ads campaign run with your sales team
- 01
Free diagnostic
Account, audiences, formats, messages, Insight Tag and CRM connection: we identify what costs money without producing anything. Nothing is billed.
- 02
Tracking and CRM sync
Insight Tag, conversions, Lead Gen Form leads pushed automatically into your CRM. Every lead keeps its source all the way to the contract.
- 03
Test and learn
Small budgets to compare audiences, formats and messages. We cut what does not create opportunities and reinforce what does.
- 04
Sales alignment
Regular check-ins with your reps: lead quality, engaged accounts, speed to callback. Sales feedback refines the targeting.
- 05
Scaling
Campaigns that produce signed deals get the budget, with remarketing and email plugged into what you already run.
Sales and marketing
Ending the sales vs marketing debate
On LinkedIn Ads, marketing pays for leads and sales says they are bad. The debate ends when everyone looks at the same number: what gets signed. That is why we ask for CRM access and speak directly with your sales team.
The approach is the same on Google Ads: the two channels often work together, Google to capture existing demand, LinkedIn to create it among accounts that are not searching yet.
LinkedIn and AI
LinkedIn also matters for AI search optimization
LinkedIn articles are among the sources AI engines read: Google AI Overviews cites them right after YouTube. A brand that is active on LinkedIn, with in-depth articles signed by its experts, also gains visibility in AI answers.
That is the territory of GEO, or AI search optimization, and of our authority and citations work. Your LinkedIn Ads campaigns and your organic presence reinforce each other.
Pricing
How much does a LinkedIn Ads agency cost?
Archipel’s LinkedIn Ads management starts at €990 per month excl. VAT in fees, excluding media spend, with no setup or audit fees. We manage budgets from around €2,000 of media per month up to more than €100,000 per month and per platform at a large advertiser. See our pricing and our clients.
FAQ
Frequently asked questions
Why hire a LinkedIn Ads agency?
Because LinkedIn Ads is expensive per click: a B2B LinkedIn Ads agency avoids paying for audiences that are too broad and measures campaigns on opportunities and signed deals, through your CRM.
How much does a LinkedIn Ads agency cost at Archipel?
Archipel’s LinkedIn Ads management starts at €990 per month excl. VAT, excluding media spend, with no setup or audit fees.
What is the minimum LinkedIn Ads budget?
We manage budgets from around €2,000 of media spend per month. On LinkedIn Ads, a budget that is too small cannot test enough audiences and formats.
Which LinkedIn Ads formats work best in B2B?
It depends on the stage of the sales cycle: Lead Gen Forms to convert, Document Ads and Thought Leader Ads to build expertise, Conversation Ads for targeted accounts. We test before investing.
Do you run ABM on LinkedIn Ads?
Yes: we import your target account lists into LinkedIn Ads, tailor messages by segment and track engagement account by account with your sales team.
Do LinkedIn Ads leads go into our CRM?
Yes, we sync LinkedIn Ads leads with your CRM to follow each lead to the contract. That is what makes optimizing on signed deals possible.
Does LinkedIn help AI search optimization?
Yes: LinkedIn articles are among the sources read by Google AI Overviews and other AI engines. GEO (AI search optimization) builds on that organic presence, alongside campaigns.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.