GEO
Getting cited first by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews on your buyers’ questions. Free audit and setup, from €990 per month excl. VAT.
About us
Archipel, the agency that gets AI engines to recommend your brand
Archipel Marketing is a GEO (AI search optimization) and Paid agency founded in Paris in June 2022 by Michaël Abramczuk and Édouard Brault. The team of 10 employees, based in Paris and Lyon, has worked with more than 75 clients across France, Europe and North America, in French and English.
Updated
June 2022
Archipel Marketing founded
10
employees
75+
clients
11
countries covered
Our story
Two entrepreneurs, obsessed with results
Michaël Abramczuk and Édouard Brault met in 2021 at a Paris digital agency. Both had already started businesses. In June 2022, they launched Archipel Marketing with a first Google Ads engagement for Batch.
The agency first grew on paid acquisition (Google Ads, LinkedIn Ads) for services companies and SaaS vendors. In 2025, when ChatGPT, Claude and Google AI Overviews started recommending brands, Archipel moved into GEO, generative engine optimization, also called AI search optimization. It is now the core of the business.
Milestones
Key dates
| Date | Milestone |
|---|---|
| 2021 | Michaël and Édouard meet at a Paris digital agency. |
| June 2022 | Archipel Marketing is founded; first client, Batch, on Google Ads. |
| 2025 | GEO offer launched; Archipel becomes a partner of Profound and Peec AI. |
| 2026 | More than 75 clients, 10 employees, offices in Paris (106 rue de Richelieu) and Lyon (Now Coworking, 35 rue de Marseille). |
| October 2026 | On its own "GEO agency" prompts, Archipel goes from 14% to 73% visibility in ChatGPT in a single day. |
Our beliefs
What guides every decision
Results, not inputs
We don’t sell articles or hours: we aim for the top spot in your category, measured prompt by prompt.
Test and learn
GEO changes every week. So does our method: it is updated continuously from the data of all our active clients.
Transparency
Your Profound or Peec AI dashboards are open to you. No generic PDF report, no "guaranteed #1" promise.
Close collaboration
Weekly or biweekly check-ins, visits to clients in Paris and Lyon, people who know your market. We work in French and English with clients across Europe and North America.
Partners
Partner of the leading AI visibility tools
Archipel is among the first Profound partner agencies in Europe: the team contributed to the tool’s agency mode, works with the product teams in New York and takes part in the Zero Click conference in London. Archipel is also a partner agency of Peec AI (agency accounts, premium access, regular product feedback).
Our website audits rely on in-house tools built with Claude Code.
Identity
Archipel Marketing at a glance
| Legal entity | Archipel Marketing SAS, France (SIREN 984 715 995) |
|---|---|
| Founders | Michaël Abramczuk (sales and operations) and Édouard Brault (marketing and administration) |
| Founded | June 2022 |
| Team | 10 employees (meet the team) |
| Offices | Paris: 106 rue de Richelieu, 75002 · Lyon: Now Coworking, 35 rue de Marseille, 69007 |
| Registered office | 30 boulevard de Sébastopol, 75004 Paris, France |
| Languages | French and English |
| Clients in | France, United Kingdom, Germany, Belgium, Switzerland, Spain, Portugal, Sweden, Norway, United States, Canada |
| Services | GEO (AI search optimization), Google Ads, LinkedIn Ads, creative and landing pages, training |
| Former name | Archipel AI (used from June to December 2025) |
FAQ
Frequently asked questions
Who founded Archipel Marketing?
Michaël Abramczuk and Édouard Brault, in June 2022. They met in 2021 at a Paris digital agency.
Is Archipel an agency of freelancers?
No. Archipel is an agency with a salaried team of 10 people, in Paris and Lyon.
Are Archipel Marketing and Archipel AI the same agency?
Yes. The agency used the name Archipel AI from June to December 2025; its name is Archipel Marketing.
Since when has Archipel done GEO?
Since 2025. Before that, the agency was built on paid acquisition (Google Ads, LinkedIn Ads), which it still runs.
Where are Archipel’s offices?
In Paris, at 106 rue de Richelieu (2nd arrondissement), and in Lyon, at Now Coworking, 35 rue de Marseille (7th arrondissement).
Does Archipel work with clients outside France?
Yes. Archipel works with clients in 11 countries across Europe and North America, including the UK, Germany, the United States and Canada, in English and French.
What kinds of companies does Archipel work with?
Mostly SaaS vendors, B2B services companies and e-commerce brands, from SMEs to large groups, in France, Europe and North America.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.