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ChatGPT Ads agency

ChatGPT Ads: take your position before your competitors

ChatGPT Ads is OpenAI’s advertising program that shows ads inside ChatGPT, in a sponsored block kept separate from the answer. Archipel already installs pixels and runs early ChatGPT Ads campaigns for several clients, combined with GEO, which works on the answer itself.

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Updated

Several

clients with pixel installed and live campaigns

2

levers: organic answer (GEO) and ad

€0

setup and audit fees

€990

per month excl. VAT, starting price

Definition

ChatGPT Ads in two sentences

ChatGPT Ads lets a brand run an ad inside ChatGPT, below the generated answer, in a placement clearly labeled as sponsored. The ad does not enter the answer: an advertiser cannot pay for ChatGPT to recommend it.

The logic differs from Google Ads. On Google, you buy keywords. In ChatGPT, users describe a situation, compare options, ask for advice: the system matches ads to the context of the conversation. You think in intents and situations rather than keyword lists.

Where we stand

What we already do, and what we don’t promise

For several clients, we have installed the measurement pixels and launched the first ChatGPT Ads campaigns. We have no publishable results yet: the channel is young, volumes are building, and we prefer solid data to marketing numbers.

What we do know is that an ad channel almost always rewards early movers: less competition in auctions, more time to learn. Our position is simple: be early, measure properly, and share what we learn with our clients. Rollout is happening country by country, and we prepare campaigns in each market and language our clients sell in.

Ad and answer

ChatGPT Ads and GEO: two spots to win

In ChatGPT, there is the answer and there is the ad. Both matter, and they are not bought the same way.

ChatGPT AdsGEO (AI search optimization)
WhereSponsored block, below the answerInside the answer itself
HowAd, auction, conversation contextWebsite, content, rankings, sources the AI reads
TimingVisible as soon as it runsFirst results usually within 1 to 2 months
When you stopStops with the budgetLasting effect as long as the sources remain
At ArchipelPixels, campaigns, trackingGEO program from €990/month excl. VAT

Method

How we prepare a ChatGPT Ads campaign

  1. 01

    Conversational intents

    What questions do your buyers ask ChatGPT when they look for your offer? We start from the same buying prompts we track for GEO.

  2. 02

    Situations and messages

    For each group of intents, we describe the target, their problem, their situation and your answer, then write several ad angles.

  3. 03

    Aligned landing pages

    A prospect arriving after a conversation must instantly see that the page answers their request. We build landing pages per intent.

  4. 04

    Tracking before launch

    Pixel installed, conversions defined (meeting, quote, qualified lead), UTMs, CRM import. We never launch a campaign we cannot measure.

  5. 05

    Test and learn

    Test budgets, results read on leads and contracts, then scale what produces signed deals, just like on Google Ads.

Pitfalls

Mistakes to avoid on ChatGPT Ads

  • Copying a Google Ads campaign as is: targeting relies on the conversation context, not exact keywords.
  • Writing a generic ad: one offer answers several intents, and each deserves its own angle.
  • Sending traffic to the homepage: consistency between conversation, ad and page is what converts.
  • Launching without tracking: without a pixel and CRM import, you cannot tell whether the channel produces anything beyond visits.
  • Judging too fast: a new channel needs a few weeks of learning before drawing conclusions.

Why Archipel

An agency that already knows the answer

Archipel is first and foremost a GEO agency: we track 50 to 100 prompts per client every day in ChatGPT, Claude, Gemini or Perplexity, and we know which brands come up and why. That is a direct advantage when choosing which intents to advertise on. See how we work on ChatGPT visibility.

On the Paid side, we manage budgets from around €2,000 per month to more than €100,000 per month and per platform at a large advertiser, on Google Ads and LinkedIn Ads, in several countries and languages, optimized on signed deals. ChatGPT Ads adds to this method; it does not replace it.

FAQ

Frequently asked questions

What is ChatGPT Ads?
ChatGPT Ads is OpenAI’s advertising program: ads appear inside ChatGPT, below the answer, in a block labeled as sponsored. Advertising does not influence ChatGPT’s answer.
Does Archipel already run ChatGPT Ads campaigns?
Yes: Archipel has installed pixels and launched the first ChatGPT Ads campaigns for several clients. There are no publishable results yet, as the channel is young.
What is the difference between ChatGPT Ads and GEO?
ChatGPT Ads buys an ad placement below the answer; GEO, or AI search optimization, gets your brand cited in the answer itself. The two levers are complementary.
Can you pay to be recommended by ChatGPT?
No: with ChatGPT Ads, the ad stays separate from the answer. To be recommended in ChatGPT’s answer, you need GEO: website, content and the sources the AI reads.
How does ChatGPT Ads targeting work?
ChatGPT Ads targeting relies on the context of the conversation rather than exact keyword lists. You need to describe the situations in which your offer is relevant.
Is ChatGPT Ads available in Europe and North America?
ChatGPT Ads is rolling out country by country and changes fast. We check availability for your markets at launch time and prepare intents, ads, pages and tracking so you are ready.
How much does ChatGPT Ads management cost?
Archipel’s Paid management, ChatGPT Ads included, starts at €990 per month excl. VAT excluding media spend, with no setup or audit fees.

Shall we get started?

Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.

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