Marketing teams
Growth leads, content managers, SEO managers: the people who will run AI visibility day to day.
GEO training
GEO training: learn to get your brand cited by AI
Archipel’s GEO training teaches your teams how to get your brand cited by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews: prompt structure, tracking, technical, content and citations. Workshop, program or in-house, in English or French, it passes on the AI search optimization method we apply every week for our clients.
Updated
3
formats: workshop, program, in-house
EN / FR
training languages
Every week
method updated on real client data
On quote
depending on format and number of participants
Why train
GEO is learned on real data
GEO moves fast: engines change their sources, new formats appear, tactics that worked yesterday stop working. Training built on generalities is out of date before the day is over.
Our training is based on what we measure ourselves: a method updated every week from the combined data of all our active clients, 50 to 100 prompts per account, sometimes more than a year of history, in Profound and Peec AI, both of which we partner with. You learn what works in AI search optimization today, not what worked a year ago.
Who it is for
Who GEO training is for
CMOs and executives
To understand the stakes, allocate budgets and set the right KPIs, without getting into every detail.
SEO and content teams
To move from optimizing rankings to optimizing citations, and adapt their writing formats.
Agencies
For teams that want to add GEO to their skill set and understand how a citation is built.
Typical curriculum
The curriculum, module by module
Each training is tailored to your sector and level. Here is the typical curriculum.
- 01
Understand generative engines
How ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews choose their sources. Differences between GEO, SEO, AIO and AEO.
- 02
Build your GEO structure
Write buying prompts, estimate their volumes, split them into topics and tags, define the "Main Activity" tag.
- 03
Measure your AI visibility
Configure and read Profound or Peec AI: visibility rate, average rank, share of voice, cited sources, sentiment.
- 04
Make your site readable
Rendering without JavaScript, schema.org structured data, llms.txt, robots.txt and AI crawlers, Google and Bing indexing.
- 05
Write GEO content
Listicles, comparisons, FAQs, data: the formats AI engines cite, and a realistic production method.
- 06
Earn citations
Third-party rankings, comparisons, Reddit, YouTube, LinkedIn articles, Google Business Profile and reviews.
- 07
Manage and tie to business
Tracking cadence, reporting, identifying AI-sourced leads in the CRM.
Formats
Three formats, English or French
| Format | Who it is for | What you get |
|---|---|---|
| Workshop | A team that wants to understand and get started fast | GEO fundamentals and a first action plan for your brand |
| Program | A team that will run GEO in-house | The whole method, module by module, applied to your own prompts |
| In-house | A company that wants to train several teams | Tailored training, built on your real cases, on-site or remote across Europe and North America |
After the training
What your teams can do
- Write a GEO structure of buying prompts, split it into topics and tags, and isolate the "Main Activity" prompts.
- Read a Profound or Peec AI dashboard and tell a real trend from the normal variability of answers.
- Audit the technical issues that stop AI crawlers from reading a site, and write the instructions for developers.
- Choose the right content formats (listicles, comparisons, FAQs, data) for the target engine.
- Spot the rankings, comparisons and discussions AI engines cite in your category, and build a plan to appear in them.
- Connect AI visibility to leads, with a "How did you hear about us?" field tracked in the CRM.
What is not taught
The whole method, except one
The training covers our entire GEO method, with one exception: satellite sites. This method, built in-house, remains reserved for clients of our GEO program. In some categories, it takes a brand from invisible to first on ChatGPT in one week.
To go further after the training, we can also set up Profound or Peec AI for your team.
Paid
Paid media training too
Archipel is a GEO and Paid agency. We also offer training and consulting in paid acquisition: performance monitoring and strategic advice without hands-on execution, especially on Google Ads and LinkedIn Ads, our lead generation specialty for service companies and SaaS. Request a program.
FAQ
Frequently asked questions
What do you learn in GEO training?
GEO training teaches you to build a prompt structure, measure your AI visibility, make your site readable for AI crawlers, produce content that gets cited and earn citations in the sources engines read.
How much does GEO training cost at Archipel?
GEO training is priced on quote, depending on the format (workshop, program or in-house), duration and number of participants.
Is GEO training available in English?
Yes, GEO training is offered in English and French, in every format.
Do you need SEO knowledge to take GEO training?
No, but it helps. The curriculum is adapted to participants’ level, from generalist marketing teams to SEO specialists.
Does GEO training cover satellite sites?
No. The training covers the whole Archipel method except satellite sites, which are reserved for GEO program clients.
Do you also offer Google Ads or LinkedIn Ads training?
Yes, Archipel also offers Paid training and consulting, especially on Google Ads and LinkedIn Ads: performance monitoring or strategic advice, for teams that keep execution in-house.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.