Proven templates
Structures built with Lovable and tested in real conditions. We start from what has already converted, not from a blank page.
Landing page agency
Landing pages that convert up to 17% on Google Ads
Archipel designs B2B landing pages that turn paid traffic into signed deals: templates built with Lovable and proven in live campaigns, up to a 17% conversion rate on Google Ads, tracking connected to your CRM and continuous A/B tests. And when a page also needs to be cited by AI engines, we make sure it is readable without JavaScript.
Updated
17%
conversion rate on Google Ads, at best
Lovable
to build and iterate fast
Studio
in-house creative team with an art director
€990
per month excl. VAT, starting price (Paid)
The problem
Traffic is bought, conversion is built
On Google Ads as on LinkedIn Ads, every click costs money. Sending that click to the homepage or a generic product page means paying to lose most visitors. A dedicated landing page answers a single intent, with a single expected action.
Our best landing pages reach up to a 17% conversion rate on Google Ads. That number does not come from inspired design: it comes from templates tested campaign after campaign, keeping only what converts.
Our approach
What makes an Archipel landing page
One intent, one page
The headline mirrors the search or the ad message. Visitors understand within seconds that they are in the right place.
Proof and objections
Clients, cases, numbers, answers to objections: what your sales reps say on the phone, put on the page.
In-house creative studio
Visuals, illustrations and videos produced by our studio, led by our art director Horthense Richard.
Tracking ready
Conversions, UTMs, leads pushed into your CRM with their source: the stack is ready from day one.
Built for GEO too
For pages meant to be cited, we check they are readable without JavaScript and properly marked up: otherwise ChatGPT, Claude or Perplexity read an empty page.
Method
From the ad to the page that signs
- 01
Diagnostic
We review your current pages: promise, structure, forms, mobile speed, tracking. You know what is blocking conversion.
- 02
Message
We start from your campaigns, your best customers and your sales team’s input to write the promise and the proof.
- 03
Build
Page assembled from our Lovable templates, studio visuals, form connected to your CRM. Fast go-live, without depending on your tech team.
- 04
A/B tests
Headlines, hooks, proof, forms, calls to action: we test one variable at a time and keep the winner.
- 05
Read on signed deals
The right conversion rate is not just the form’s: we look at which leads become contracts.
What we test
The elements that move conversion
| Element | What we test | Why |
|---|---|---|
| Headline | Exact intent match vs benefit | It is what keeps or loses the visitor |
| Form | Number of fields, order, direct meeting booking | Less friction, but still qualified leads |
| Proof | Client logos, cases, reviews, numbers | B2B visitors want to know who already trusts you |
| Call to action | Demo, quote, audit, callback | The commitment asked must match buyer maturity |
| Visuals | Product screenshot, video, illustration | Show rather than explain |
Pages and AI
A landing page that also serves AI search optimization
Many pages built with modern tools render in JavaScript: a human sees them, but AI crawlers often read an empty page. ChatGPT, for example, relies on the Bing index and on pages readable without JavaScript.
Our pages are served as readable HTML, with structured data. A well-built landing page can therefore also feed your GEO, or AI search optimization; see our technical and llms.txt work. If advertising inside AI engines interests you, see our ChatGPT Ads campaigns: consistency between conversation, ad and landing page is decisive there.
With your campaigns
One landing page per channel, per intent, per market
The same offer is not pitched the same way to everyone. A visitor from Google Ads typed a precise search: they want to find their own words and an immediate answer. A visitor from LinkedIn Ads was not searching: you need to hook them, then convince them. A visitor from Meta Ads is often discovering your brand.
So we adapt pages by channel and intent, and by country and language when you sell in several markets, from the same templates. And since we also run the campaigns, the loop is short: ad, page and CRM tracking are managed by the same team, toward the same goal: what gets signed.
Pricing
How much does a landing page cost at Archipel?
Landing pages are included in our Paid engagements, from €990 per month excl. VAT, with no setup or audit fees. For a standalone landing page project, pricing depends on the number of pages, languages and variants to test. See our pricing or contact us.
FAQ
Frequently asked questions
What makes a good B2B landing page?
A good B2B landing page answers a single intent, with a clear promise, proof and one expected action. At Archipel, it is judged on leads that sign, not just on the form conversion rate.
What conversion rate can a landing page reach?
Our best landing pages reach up to a 17% conversion rate on Google Ads. The rate depends on the offer, the visitor’s intent and the commitment asked.
Why build your landing pages with Lovable?
Lovable lets us build and edit landing pages very fast from tested templates, without depending on your tech team. When the page also needs to be cited by AI engines, we check it stays readable without JavaScript.
Do you run A/B tests on landing pages?
Yes: headlines, hooks, proof, forms and calls to action are tested one variable at a time, and the winning version is kept.
Can you build landing pages in English and other languages?
Yes. We build landing pages per country and language for clients selling in several markets, and the team works in English and French.
Can a landing page be cited by ChatGPT?
Yes, if it is readable without JavaScript, indexed by Bing and useful. That is a GEO (AI search optimization) principle we apply to our landing pages.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.