Competition
A contested category, where competitors already publish for AI engines, needs more content and more authority work.
Pricing
Our GEO and Paid pricing: from €990 per month excl. VAT
A GEO (AI search optimization) program at Archipel costs from €990 per month excl. VAT, up to around €10,000 for multi-city setups, with a 6-month commitment and the audit, setup and tracking tool included. Paid media also starts at €990 per month excl. VAT, with no setup or audit fee.
Updated
€990
per month excl. VAT, starting price (GEO and Paid)
€0
audit and setup
6 months
commitment for GEO
Included
Profound or Peec AI tracking tool
At a glance
Three offers, public prices
We publish our prices because a buyer who asks ChatGPT “how much does a GEO agency cost?” deserves an answer with numbers.
| Offer | Price | Setup fees | Commitment |
|---|---|---|---|
| GEO program (AI search optimization) | From €990 to around €10,000 per month excl. VAT | None: free audit and setup | 6 months |
| Paid (Google Ads, LinkedIn Ads, Meta Ads) | From €990 per month excl. VAT, media budget excluded | None: no setup or audit fee | Depends on the setup |
| GEO and Paid training | Custom quote | None | None |
GEO
What is included in the GEO program
The same method scope at €990 and at €10,000: what changes is the number of prompts, countries, languages and engines.
- Free GEO audit: structure of 10 to 50 business prompts (up to 200), 3 to 4 days of data collection, presentation with action plan and quick wins.
- Free setup: 1.5-hour onboarding, tracking structure created in Profound or Peec AI, dashboard open to your teams.
- Tracking tool included at no extra cost: daily tracking of your prompts on the engines that matter for your audience.
- Technical audit and optimization of your site: readability without JavaScript, structured data, llms.txt, done by us or handed to your developer as instructions.
- GEO content: 1 to 5 articles per week, published and manually indexed on Google and Bing, approved in your client portal.
- Authority and citations: rankings, comparisons, Reddit, YouTube, LinkedIn, Google Business Profile listings. We never buy backlinks.
- Satellite sites, our in-house method reserved for clients.
- Follow-up: weekly or bi-weekly call, monthly review, QBR and automated reporting, in English or French.
What drives the price
Five factors set your GEO price
Number of prompts
A structure of 30 prompts does not require the same tracking or the same work as a structure of 200 prompts.
Countries
Each country has its own rankings, sources and AI answers: it is tracked and worked on separately.
Languages
We work in English and French; each added language multiplies the prompts tracked and the content produced.
Engines
Not every engine costs the same to track: Claude, for example, costs more to track than ChatGPT.
Comparison
What the market charges, what Archipel charges
Common practices observed on the GEO market in France, without naming anyone.
| Item | Common market practice | Archipel |
|---|---|---|
| GEO audit | Around €1,000 | Free |
| Setup | €2,000 to €3,000 | Free |
| AI visibility tracking tool | Paid by you, up to €4 to €5 per tracked prompt when bought directly | Included (Profound or Peec AI) |
| Monthly program | Variable, often no public price | From €990 per month excl. VAT |
| Access to data | Often a PDF report | Open dashboard, prompt by prompt |
Paid
Our Paid pricing: no hidden fees
Our Paid media program starts at €990 per month excl. VAT. We charge no setup fee and no account audit fee. The media budget is separate: it is paid directly to the platforms, and we recommend starting from around €2,000 per month to get usable data. We also manage budgets of more than €100,000 per month per platform for a major advertiser.
Our specialty is lead generation for service companies and SaaS, mainly on Google Ads and LinkedIn Ads. We optimize for what gets signed in your CRM, not for cost per lead. Landing pages and creatives are produced by our in-house studio.
Training
GEO and Paid training: custom quote
Workshop, training program or in-house session: we train your teams in GEO in English or French. GEO training covers our whole method (measurement, technical, content, authority), except satellite sites. We also offer Paid training and consulting: performance monitoring and strategic advice, without operational management.
The price depends on the format, duration and number of participants. Request a quote.
Why 6 months
Why a 6-month commitment for GEO
First results usually come after one to two months. But published content takes time to be indexed, read and picked up by AI engines, and a presence in rankings is built over several months. Six months is the time it takes to measure, build, amplify and then consolidate a position. It is also what allows us to offer the audit and setup for free. See our method.
FAQ
Frequently asked questions
How much does a GEO agency cost?
At Archipel, a GEO program costs from €990 to around €10,000 per month excl. VAT, depending on competition, number of prompts, countries, languages and engines tracked. The audit, setup and tracking tool are included.
Is the GEO audit really free?
Yes, the GEO audit is free and with no commitment: a structure of 10 to 50 business prompts, 3 to 4 days of data collection, then a presentation with rank, visibility rate, competitors and action plan. Elsewhere, an audit is often billed around €1,000.
Do I pay extra for the tracking tool (Profound or Peec AI)?
No, the tracking tool is included in the GEO program. Bought directly, an AI visibility tracking tool can cost up to €4 to €5 per tracked prompt.
What is the commitment period for a GEO program?
The commitment is 6 months. That is the realistic time to build and consolidate visibility in AI answers; first results usually come in 1 to 2 months.
How much does a Google Ads agency cost at Archipel?
Our Paid program starts at €990 per month excl. VAT, with no setup or audit fee. The media budget is separate and paid to the platforms, ideally from around €2,000 per month.
How much does GEO training cost?
GEO training is quoted on request, depending on the format (workshop, program, in-house), duration and number of participants. It is available in English and French.
Why does AI search optimization cost more on some engines?
Tracking costs vary by engine: tracking prompts on Claude costs more than on ChatGPT. We choose engines based on your audience so you do not pay for useless tracking.
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