Retargeting
Re-engaging your site or landing page visitors on Facebook and Instagram, often at a lower cost than on LinkedIn.
Meta Ads: Facebook and Instagram
Meta Ads: a support channel, used well
Archipel runs Meta Ads campaigns (Facebook and Instagram) for lead generation and retargeting, with the same method as on Google Ads and LinkedIn Ads: CRM connected, optimization on signed deals, test and learn. Let’s be clear: Meta Ads is not our core specialty, it is a complement we switch on when it serves your pipeline.
Updated
€990
per month excl. VAT, starting price
€0
setup and audit fees
2
core platforms: Google Ads and LinkedIn Ads
75+
clients since 2022
Our position
Why we tell you it is not our specialty
Our Paid specialty is B2B lead gen for services companies and SaaS, primarily on Google Ads and LinkedIn Ads. We offer Meta Ads and TikTok, but we don't pretend to be an e-commerce agency living off Facebook and Instagram.
That honesty works in your favor: we only switch on Meta Ads when it has a reason to be in your plan, and we judge it on the same criterion as everything else: what gets signed.
Use cases
When Meta Ads makes sense in B2B
Lead gen on broad audiences
Freelancers, very small businesses, independent professionals, owners of small companies: audiences present on Meta and hard to isolate elsewhere.
Extending LinkedIn Ads
Decision-makers reached on LinkedIn also spend time on Instagram and Facebook: Meta extends exposure at a lower cost.
Easy-to-grasp offers
A free trial, a diagnostic, a webinar: when the offer is a quick decision, Meta lead forms convert well.
Picking the right channel
Meta Ads, Google Ads, LinkedIn Ads: who does what
| Channel | Strength | Limit | How we use it |
|---|---|---|---|
| Google Ads | Captures expressed buying intent | Volume limited to existing searches | Core specialty |
| LinkedIn Ads | Targeting by job title, company, seniority | High cost per click | Core specialty |
| Meta Ads | Broad audiences, lower costs, visual formats | Less precise professional targeting | Retargeting and targeted lead gen |
| TikTok Ads | Attention and native video formats | Rarely decisive in B2B | On request, case by case |
Method
How we run your Meta Ads campaigns
- 01
Free diagnostic
Business Manager, campaigns, audiences, creatives and tracking (Meta Pixel, Conversions API). We tell you frankly whether Meta Ads is worth it for you.
- 02
Tracking and CRM
Reliable events, leads sent to your CRM with their source, so we can follow what becomes an opportunity and then a contract.
- 03
Creatives
Visuals and videos produced by our in-house creative studio, led by our art director. Several angles tested in parallel.
- 04
Test and learn
Small budgets, results reviewed with your sales team, scaling only what produces signed deals.
Beyond ads
Be recommended before you are even seen
A Meta ad creates a first impression; then more and more buyers check by asking ChatGPT, Claude or Gemini which solution to choose. If the AI recommends a competitor, your paid click is lost.
That is why Archipel is first and foremost a GEO agency, focused on AI search optimization: getting your brand cited in AI answers. Paid and GEO reinforce each other, and we run both, across Europe and North America.
Who it is for
Meta Ads with Archipel: yes, no, maybe
- Yes if you already have traffic to retarget, an offer that is easy to grasp, or a broad audience of small businesses and freelancers.
- Yes if Meta Ads complements a Google Ads or LinkedIn Ads setup already optimized on signed deals.
- Maybe if your target is a specific decision-maker in a large account: we will test on a small budget before going further.
- No if you are looking for an e-commerce agency specialized in product catalogs and ROAS on Facebook and Instagram: that is not our business, and we would rather tell you.
Pricing
How much does Meta Ads management cost?
Meta Ads management starts at €990 per month excl. VAT, excluding media spend, with no setup or audit fees. It is most often added to an existing Google Ads or LinkedIn Ads engagement. See our pricing.
FAQ
Frequently asked questions
Is Archipel a Meta Ads agency?
Archipel runs Meta Ads campaigns (Facebook and Instagram), but it is not its core specialty: its Paid specialty is B2B lead gen on Google Ads and LinkedIn Ads. Meta Ads is switched on when it serves your pipeline.
Does Meta Ads work in B2B?
Yes, in some cases: retargeting, broad audiences such as freelancers and very small businesses, extending a LinkedIn Ads campaign. To reach specific decision-makers, LinkedIn Ads remains a better fit.
How much does Meta Ads management cost at Archipel?
Meta Ads management starts at €990 per month excl. VAT, excluding media spend, with no setup or audit fees.
Do you also run TikTok Ads?
Yes, TikTok Ads is available on request, case by case. Like Meta Ads, it is not our core specialty and we only recommend it if it serves your goals.
Who creates the visuals for your Meta Ads campaigns?
Our in-house creative studio, led by our art director, produces the visuals and videos for Meta Ads campaigns, with several angles tested in parallel.
How do you measure Meta Ads results?
With the Meta Pixel, the Conversions API and above all your CRM: we follow each Meta Ads lead to the signed contract, not just to the form.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.