Buying questions, not information questions
"Which accountant in Lyon?", not "How do I do my bookkeeping?". We only track prompts that come before a decision: choosing, comparing, recommending.
Free GEO audit
Free GEO audit: see where AI cites you, and where it forgets you
Archipel’s GEO audit measures, for free, whether ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews recommend your brand on your customers’ buying questions. After 3 to 4 days of data collection, you get your rank, your visibility rate, the competitors cited and a prioritized AI search optimization action plan.
Updated
€0
for the audit and setup
10 to 50
business prompts tracked (up to 200)
3-4 days
of data collection before the debrief
½ day
to reply after your request
Definition
What is a GEO audit?
A GEO audit (or AI visibility audit) measures where your brand stands in the answers of generative engines. Unlike an SEO audit, it does not look at positions in a list of links: it looks at who the AI recommends, in what order, and which sources it relies on to do so.
At Archipel, the audit is not a PDF of generic best practices. It is a real measurement: your business prompts are run every day, for 3 to 4 days, in a professional tracking tool (Profound or Peec AI, both of which we partner with). You see the answers exactly as your buyers see them, in every language and country you sell in.
The GEO structure
It all starts with the right prompts
The quality of a GEO audit depends first on the list of questions tracked. We call it your "GEO structure".
10 to 50 prompts, up to 200
The size of the structure depends on your offers, markets and languages. A single-product SaaS does not have the same needs as a network present in twenty cities.
Estimated volumes
We prioritize with Prompt Volume (Profound) and the Google Ads Keyword Planner, so we track the questions your customers really ask.
Topics and tags
Each prompt is grouped by topic and tagged: offer, city, persona, competitor. You read your results by segment, not as a jumble.
The "Main Activity" tag
It isolates the prompts of your core business, the ones where you must be first. It is the metric we look at first, in every review.
The right engines
Claude for tech and SaaS, ChatGPT for consumers, Google AI Overviews and Gemini depending on usage, Copilot and Perplexity for enterprise accounts.
Process
How the GEO audit works
- 01
Get in touch
Fill in the contact form; we reply within half a day and book a discovery call.
- 02
Discovery call
Your offers, target customers, competitors and countries. We understand what you sell and to whom before writing a single prompt.
- 03
Building the structure
We write your business prompts, estimate their volumes, group them into topics and tags, and set up tracking in Profound or Peec AI.
- 04
3 to 4 days of collection
Each prompt is run every day on the selected engines. Several days of collection smooth out the natural variability of AI answers.
- 05
Debrief
A meeting to read the results together: rank, visibility rate, competitors, cited pages, action plan and quick wins.
Deliverables
What you get at the debrief
| Metric | What it tells you |
|---|---|
| Visibility rate | The percentage of AI answers in which your brand appears, by engine and by topic. |
| Average rank | Your position when you are cited: first, third, or at the bottom of the list. |
| Competitors cited | The brands AI engines recommend instead of you, and on which questions. |
| Your site cited or not | Whether AI engines read your pages, which ones, and which ones they ignore. |
| Answer sources | The rankings, comparisons, forums and videos that feed the answers in your category. |
| Action plan | Prioritized workstreams: technical, content, citations. |
| Quick wins | The actions to take right away, often in a few hours, to earn your first citations. |
Quick wins
Concrete actions from the debrief
Every audit is different, but quick wins often fall in the same areas.
- Make key pages readable without JavaScript, since ChatGPT struggles with client-side rendered sites.
- Check indexing in Bing, which ChatGPT and Copilot read, not just in Google.
- Add an llms.txt file and schema.org structured data to your offer pages.
- Identify the rankings and comparisons in your category where you are missing, and contact their publishers.
- Create the missing page: an offer, a city or a use case that AI engines look for and cannot find on your site.
Why free
Why our GEO audit costs nothing
On the market, a GEO audit is commonly billed around €1,000, and tracking setup between €2,000 and €3,000. At Archipel, both are free. It is not generosity: a serious audit is the best sales argument there is. You see the reality of your AI visibility, you judge the quality of our work, then you decide.
If you continue with us, the structure built for the audit becomes the foundation of your AI visibility tracking: nothing is lost. Ongoing support then starts from €990 per month excl. VAT, tool included, with a 6-month commitment. See our pricing.
What comes next
From audit to first results
If you start the program, a 90-minute onboarding brings together your account lead, your GEO consultant and your team, in French or English. The action plan workstreams start right away, and first results usually come within one to two months.
We applied this method to ourselves: on our own "GEO agency" prompts, our ChatGPT visibility score went from 14% to 73% in a single day on October 2, 2026, then above 80% the following week (measured with Peec AI). Discover our full method.
FAQ
Frequently asked questions
Is the GEO audit really free?
Yes, the GEO audit is entirely free with no commitment, and so is the tracking setup if you continue. Ongoing support then starts from €990 per month excl. VAT.
How long does a GEO audit take?
Allow 3 to 4 days of data collection once the prompt structure is approved, then a debrief meeting. The total timeline depends mostly on how fast you approve the prompts.
How many prompts are analyzed in the GEO audit?
From 10 to 50 business prompts depending on your business, and up to 200 for multi-offer, multi-city or multi-country brands.
Which AI engines does the GEO audit cover?
ChatGPT, Claude, Gemini, Google AI Overviews, Copilot and Perplexity, selected based on your audience. We prioritize the engines your buyers actually use.
What is the difference between a GEO audit and an SEO audit?
An SEO audit measures positions in Google results. A GEO audit measures whether AI engines cite your brand in their answers, at what rank, against which competitors and from which sources.
Can the GEO audit cover several countries and languages?
Yes. The GEO audit can track prompts in English, French and other languages, across the countries where you sell, in Europe or North America.
Do I have to sign after the GEO audit?
No. You leave with your results and quick wins, which you can apply yourself or with your team.
Request your free GEO audit
Reply within half a day, debrief after 3 to 4 days of data collection.