Archipel Marketing
ChatGPT
Claude
AI Overviews
Gemini
Copilot
PerplexityIn GEO, or AI search optimization, you get no vague promise of “visibility” from us. We show you, prompt by prompt, where your brand appears in ChatGPT, Claude and Google AI Overviews, who ranks ahead of you, and what we do the following week to turn it around.
No jargon, no 80-page report: concrete actions, verifiable numbers, and a single obsession, getting our clients to first place in their category and turning that into meetings and contracts. Based in Paris and Lyon, we work in French and English, across Europe and North America.
More than 75 brands, from unicorns to SMBs.
An AI agency 2.0
Most agencies charge thousands of euros for the audit and setup, before producing a single result. With us, it’s free: we put skin in the game from day one. The audit helps us understand your market and find your quick wins for the first months.
Every active client is tracked in our tools, often with more than a year of history. We cross-reference that data to spot what actually moves the engines: our method is built and tested in-house, and updated every week.
“GEO agency” is the most contested category on the market: the competition does GEO all day long. ChatGPT cites Archipel at the top. If we can do it for ourselves, we can do it for you.
We come from paid acquisition. We look at what gets signed, not just the number of leads, we talk to your sales team and we follow prospects who came from AI engines all the way to the contract.
What we do
Our core business
Generative engine optimization · AI search optimization
AI search optimization means being cited first by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews on the questions your buyers ask. Audit and setup included, free.
The GEO agency →B2B and SaaS lead gen
Google Ads · LinkedIn Ads · ChatGPT Ads
Campaigns managed on what gets signed, not on cost per lead: CRM access, work with your sales team, budgets scaled step by step.
Paid media →In-house studio
Landing pages · ad creative
A studio led by our art director and tested landing page templates, up to 17% conversion rate on Google Ads.
Creative →4 years
in business, since June 2022
+75
clients supported
+3M
AI answers analyzed for our clients
Our method
A tested, proven method.
Free audit: your GEO structure of 10 to 50 business prompts (up to 200), tracked for 3 to 4 days in Profound or Peec AI.
A 90-minute onboarding, then the foundations: optimized website, llms.txt and 1 to 5 GEO articles per week.
Satellite sites, YouTube videos, Google Business Profiles, rankings and social sources: we work everywhere AI engines look for their answers.
Once first place is won, we defend it and expand: new topics, new countries, new engines, and tracking of AI-sourced leads all the way to the contract.
Our secret weapon
A method built in-house, tested every week, and reserved for our clients. What we can show you is its effect.
Here is our visibility score in ChatGPT on the questions of our own market: from 14% to 73% in one day, the day our satellites were picked up, then above 80% the following week.
Archipel visibility
82%
In 24 hours
+59 pts
In one week
×5.8
The engines we work on
Tick the engines that matter to you: we will tell you where your AI search visibility stands on each one.
Case studies
Client since 2024Data and AI consulting · international group
“From the first Google Ads click to the lead called back by our team, we built the whole machine. Then we took it into AI engines, and into three more countries.”
GEO
Google Ads
LinkedIn Ads
OutboundNurturingClient since 2024SaaS · French unicorn
“We won the pitch against the biggest agencies. Today we run five countries, and we opened GEO in the United States ahead of everyone.”
GEOGoogle AdsLinkedIn Ads
Landing pagesClient since 2026SaaS · Europe and United States
“We run their campaigns on both sides of the Atlantic, and now we are teaching AI engines to recommend them.”
Google AdsLinkedIn AdsGEO
Client since 2023SaaS · digital signage
“Three years of campaigns together, and GEO on top: proof that a partnership lasts when the results follow.”
Google AdsLinkedIn AdsGEO★★★★★
I really liked their approach to GEO: I knew absolutely nothing about it and they took the time to explain everything (no pointless jargon, no headache). But above all: results. On top of that, a friendly, efficient team! I recommend them.
★★★★★
A great team! Reliable and skilled, always a step ahead, well done. It feels good to work with people who are genuinely hungry.
★★★★★
Archipel Marketing is a remarkable agency, expert, creative and efficient. Their command of GEO and their results-driven approach make them a trusted, committed and truly professional partner.
★★★★★
Very good GEO agency! I recommend them with my eyes closed, congrats on the progress!
★★★★★
A creative, efficient team that listens. For high-quality GEO support, I can only recommend working with Archipel Marketing!
★★★★★
I recommend them for GEO support, with a high-performing team that listens.
★★★★★
Great GEO skills, premium agency, I recommend 100%.
Our partners
ProfoundAmong the first Profound partner agencies in Europe. We contributed to the tool’s agency mode, we work with the product teams in New York and we take part in the Zero Click conference in London.
Peec AIPeec AI partner agency: agency accounts, premium access, and regular product feedback with the CEO and the tech team.
Behind Archipel
Archipel was founded by entrepreneurs, for entrepreneurs. We know what a marketing euro costs: every action we take has to bring you customers, not just visibility. The team works in French and English.
Michaël
Abramczuk
Co-founderSales & operations
Édouard
Brault
Co-founderMarketing & admin
Pauline
Veuve
Paid & GEO consultant
Nathan
Trouillet
Paid & GEO consultant
Nour
Bensmail
Paid & GEO consultant
Germain
Poinsignon
Paid & GEO consultant
Eva
Hugonin
Paid & GEO consultant
Léa
Aissou
Paid & GEO consultant
Horthense
Richard
Art directorCreative studio
Clémence
Administration & HR
On video
Short videos in French, titles translated.
The 5-minute gap test
How ChatGPT picks your holiday itinerary
Existing in ChatGPT thanks to 2 pages
How to spot a bullshit GEO agency
The power of Bing
The full-AI shopping experience
Every B2B channel is saturated
Sales vs marketing: end of the debate
Stripe is everywhere
The Levi’s website
AI and creativity
FAQ
GEO, or AI search optimization, covers the actions that get a brand cited in the answers of generative engines: ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews. Where SEO targets a position in a list of links, GEO targets a recommendation in a written answer.
AI search optimization is another name for GEO; you will also hear AIO, AEO or AI SEO. SEO remains the foundation: Google AI Overviews and Copilot rely on pages that rank well in Google and Bing. GEO adds work on prompts, on the sources AI engines read, and on citations across Reddit, YouTube, LinkedIn and rankings.
From €990 per month excl. VAT, with a 6-month commitment. The audit and setup are free, and the tracking tool (Profound or Peec AI) is included. The price depends on competition in your sector, the number of prompts tracked, countries, languages and engines: it can reach €10,000 per month for a franchise network present in many cities.
First results usually come within one to two months. On some categories, our satellite sites method takes a brand from invisible to first on ChatGPT in one week.
We reply within half a business day and ask you for a few prompts where you want to appear. We then build a structure of 10 to 50 business prompts (up to 200), track it for 3 to 4 days in Profound or Peec AI, and present your rank, visibility rate, competitors and an action plan with quick wins for the first months.
ChatGPT, Claude, Gemini, Copilot and Google AI Overviews by default, plus Perplexity and Mistral depending on your audience. Each sector has its priority engines: Claude in tech, ChatGPT for B2C, Copilot and Perplexity for large accounts.
Archipel is a partner agency of Profound and Peec AI: agency accounts, premium features and cross-referenced data from all our active clients, often more than a year of history. Our website audits rely on in-house tools built with Claude Code.
It is our most powerful method, and we do not publish it. Our team built it from scratch, and it takes a brand from invisible to first in its category on ChatGPT. We explain it to our clients only.
Yes: Google Ads, LinkedIn Ads, ChatGPT Ads, as well as Meta Ads and TikTok Ads. We specialize in lead generation for services companies and SaaS, from €2,000 to more than €100,000 in monthly budget per platform. Same model as GEO: from €990 per month excl. VAT, with no audit or setup fees.
Archipel Marketing has two offices in France: 106 rue de Richelieu in Paris and 35 rue de Marseille in Lyon. We work with clients in France, the United Kingdom, Germany, Belgium, Switzerland, Spain, Portugal, Sweden, Norway and North America, in French and English.
Yes. Each market is tracked separately, with its own prompts, sources and priority engines: Keyrus in France then in the United Kingdom, Spain and Portugal, Mirakl in the United States. We do AI search optimization in French and English, across Europe and North America.
Our offices
We like to see our clients in person: a lunch, a workshop, a strategy session.
© OpenStreetMap
© OpenStreetMap
