Technical buyers
Developers, CTOs, data and product teams use Claude daily, including to compare tools before buying.
AI search optimization · Claude
Get cited by Claude: be the brand Claude recommends
Getting cited by Claude means having Anthropic’s assistant name your brand when prospects ask which tool, provider or agency to choose. Claude mostly reads rankings and comparisons published by other sites, so that is where your visibility is decided, far more than on your own website.
Updated
77%
of Claude’s reads: third-party listicles and comparisons
2%
only: pages of the agencies themselves
€0
GEO audit and setup
€990
per month excl. VAT, starting price
Definition
AI search optimization applied to Claude
AI search optimization, also called GEO (generative engine optimization), AEO or AI SEO, aims to get a brand into the answers of conversational assistants. Applied to Claude, it answers one precise question: when a CTO, a SaaS founder or a marketing lead asks Claude “which tool for…?”, is your brand in the answer, and at what rank?
One detail matters: in our French-language measurements, Claude answers far more readily on the generic term (“référencement IA”, AI search optimization) than on the acronym “GEO”. Your content should speak both vocabularies, the way your buyers phrase their questions.
Audience
Why Claude matters in tech and SaaS
Claude is widely used by developers, product teams and technical decision-makers. If you sell to these profiles, it is often the first engine to work on.
Comparison questions
“What’s an alternative to…?”, “Which tool for…?”, “Which agency for…?”: Claude answers with a short, reasoned selection.
High trust
A recommendation from Claude weighs on the shortlist. Being absent from its answer means leaving the comparison before the first meeting.
Our measurements
Claude reads what others say about you
Our September-October 2026 measurements, run on French-language buying prompts, are clear: 77% of the pages Claude reads are listicles and comparisons published by other sites. The agencies’ own pages account for only 2% of its reads.
The direct consequence: optimizing only your own site is not enough for Claude. You need to be in the “best tools”, “top agencies” and comparison pages Claude consults in your category, with an accurate description of your offer.
Crawlers
The Anthropic crawlers to let through
An overly strict robots.txt or bot protection switched on by default on your CDN is enough to make you invisible. We check this access, along with readability without JavaScript and your llms.txt file, using our in-house tools. See the technical side.
| Crawler | Role | Our recommendation |
|---|---|---|
| Claude-SearchBot | Indexes pages for Claude’s web search | Always allow |
| Claude-User | Reads a page when a Claude user asks for it | Always allow |
| ClaudeBot | Collects content for model training | Decide based on your content policy |
Our method
Our strategy to get you cited by Claude
- 01
Map Claude’s sources
During the free GEO audit, we track your buying prompts and record every page Claude reads and cites in your category.
- 02
Get into the rankings
We contact the publishers of the listicles and comparisons you are missing from, with up-to-date arguments and information. We never buy backlinks. Authority and citations.
- 03
Publish with the right vocabulary
1 to 5 GEO articles per week, written in your buyers’ words, including “AI search optimization”, “AI SEO” and their variants, published and manually indexed.
- 04
Reinforce with satellite sites
Our in-house method, reserved for our clients, whose workings we do not publish. It delivers fast results in some categories.
- 05
Track every prompt
Your prompts tracked in Profound or Peec AI, tool included, with a dashboard open to your teams and weekly or bi-weekly calls.
Pricing
How much does tracking Claude cost?
Tracking Claude costs more than tracking ChatGPT in AI visibility tools. At Archipel, the tool stays included in the program, which starts at €990 per month excl. VAT with a 6-month commitment; audit and setup are free. The final price depends on the number of prompts, engines tracked, countries and languages. We work in English and French, for clients across Europe and North America. See our pricing.
FAQ
Frequently asked questions
How do I get cited by Claude?
To get cited by Claude, you mainly need to appear in the rankings and comparisons other sites publish about your category, since they make up 77% of its reads in our measurements. Your site must also be open to Claude-SearchBot and readable without JavaScript.
What is the difference between AI search optimization and GEO for Claude?
It is the same job under two names. In our French-language measurements, Claude answers far more on the generic term than on “GEO”, so we use both vocabularies in your content to cover every phrasing.
Is my company website enough to appear in Claude?
Rarely. In our measurements, agencies’ own pages account for only 2% of Claude’s reads on their buying queries; it mostly reads third-party listicles and comparisons.
Which Anthropic crawlers should I allow?
Allow Claude-SearchBot and Claude-User, which power search and page reading for users. ClaudeBot, which collects content for training, is a content policy decision.
Which companies should prioritize getting cited by Claude?
Getting cited by Claude is a priority for tech, SaaS and B2B companies selling to technical profiles or to decision-makers who already use AI assistants daily.
Why does tracking Claude cost more?
In AI visibility tools, Claude costs more to track than ChatGPT, which affects the price when it is among the engines tracked. At Archipel, the tool is included in the program price.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.