Profound
AI visibility tracking and prompt volumes. We are among the first partner agencies in Europe and contributed to its agency mode.
Our method
Our GEO method: measure, build, amplify, take the lead
Archipel’s GEO method has four steps: we measure your visibility in AI engines, we build the site and the content, we amplify on the sources the engines read, then we take the lead in your category. It is an AI search optimization method updated every week from the data of all our active clients.
Updated
4
steps, from audit to first place
50 to 100
prompts tracked per account
Every week
the method is updated
1.5 hours
of onboarding with your team
Overview
Four steps, one goal
Be cited first by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews on the questions your buyers ask.
- 01
We measure
Reply within half a day, discovery call, then a free GEO audit: your prompt structure tracked for 3 to 4 days and presented with an action plan.
- 02
We build
1.5-hour onboarding, site optimized for AI engines, llms.txt, first GEO articles published and indexed, tracking live in Profound or Peec AI.
- 03
We amplify
Rankings, comparisons, Reddit, YouTube, LinkedIn, Google Business Profile listings and satellite sites: we work the sources AI engines read.
- 04
We take the lead
Tight follow-up cadence, expansion to new topics, countries and engines, and tracking of AI-sourced leads all the way to signed deals.
Step 1
We measure: your GEO structure
Everything starts with a list of buying questions, not information questions: “which accountant in Manchester?” rather than “how do I do my bookkeeping?”. We build your GEO structure of 10 to 50 business prompts (up to 200), estimate their volumes with Prompt Volume (Profound) and the Google Ads Keyword Planner, then split them into topics and tags. The “Main Activity” tag marks the prompts where you must rank first.
After 3 to 4 days of data collection, we present the GEO audit. It is free, and can be run in English, French or both.
- Deliverable: your rank and visibility rate, prompt by prompt and engine by engine.
- Deliverable: the competitors cited instead of you, and which pages of your site are cited or not.
- Deliverable: a prioritized action plan and your quick wins.
Step 2
We build: site, content and tracking
Onboarding brings together your Archipel account lead, your consultant and your team for 1.5 hours. The tracking structure is created in Profound or Peec AI and the reporting is open to you. We choose engines based on your audience: Claude for tech, ChatGPT for consumers, Copilot and Perplexity for enterprise and large accounts.
- Deliverable: the technical audit of your site (readability without JavaScript, structured data, llms.txt), fixed by us or handed to your developer as instructions.
- Deliverable: the editorial calendar and the first GEO articles, 1 to 5 per week, written in your tone of voice (AI first, then human rewriting).
- Deliverable: publishing and manual indexing on Google and Bing.
- Deliverable: a “how did you hear about us?” field in your forms to track leads coming from AI engines.
Step 3
We amplify: where AI engines read
AI engines cite your site, but mostly they read what others say about you. In our measurements, 77% of what Claude reads is listicles and comparisons published by other sites. So we build your authority wherever the engines go for their answers.
- Rankings: we contact the publishers of the rankings you are missing from. We never buy backlinks.
- Social sources: Reddit, YouTube and LinkedIn articles, included in the GEO program.
- Google AI Overviews: YouTube videos and Google Business Profile listings.
- Satellite sites: our most powerful method.
Step 4
We take the lead: consolidate and expand
Once the “Main Activity” prompts are won, we consolidate the position and expand: new topics, new countries, new languages, new engines. First results usually come after one to two months; what follows is work done every week.
Cadence
A follow-up cadence you choose
| Meeting | Frequency | Content |
|---|---|---|
| Operational call | Weekly or bi-weekly | Actions for the period, content to approve, prompt trends |
| Monthly review | Monthly | Visibility by engine and by topic, priorities for the next month |
| QBR | Quarterly | Results, AI-sourced leads, expansion to new topics, countries or engines |
| Reporting | Automated, continuous | Profound or Peec AI dashboard open to your teams |
| Visits | On request | Meetings at your offices in Paris and Lyon; video calls in English or French elsewhere |
Tools
The tools behind the method
Peec AI
Daily prompt tracking across the main engines, with agency accounts. It is the tool that measures our own visibility score.
Claude Code
Our in-house site audit and optimization tools, built with Claude Code: readability without JavaScript, structured data, llms.txt.
Client portal
Editorial calendar, articles, notifications and approval: you follow and approve every piece of content in one place.
Principles
What makes the method hard to copy
Test and learn
Every action is measured on specific prompts. What works is scaled, what does not is dropped.
Updated every week
AI engines change their sources constantly. Our GEO method has been reviewed every week since 2025.
Data from all our clients
50 to 100 prompts per account, sometimes over a year of history: what works for one client benefits all of them.
A well-kept secret
Our satellite sites are built in-house and reserved for our clients. We do not explain the method; in some categories, it takes a brand from invisible to first on ChatGPT in one week.
FAQ
Frequently asked questions
What is Archipel’s GEO method?
Archipel’s GEO method has four steps: measure, build, amplify, take the lead. It is updated every week from the data of all our active clients.
How long does the GEO audit take?
The GEO audit takes 3 to 4 days of data collection after we build your prompt structure, followed by a presentation. It is free.
Which tools do you use for AI search optimization?
For AI search optimization, we use Profound and Peec AI for visibility tracking, in-house tools built with Claude Code for site audits, and a client portal for content approval.
How often do you meet with the client?
We hold a weekly or bi-weekly call, a monthly review every month and a QBR every quarter. Reporting is automated and open at all times.
What are Archipel’s satellite sites?
Satellite sites are a method built in-house and reserved for our clients. We do not detail it; in some categories, it has taken a brand from invisible to first on ChatGPT in one week.
When do you see the first results of the GEO method?
First results usually come after one to two months of the GEO program. We measure them prompt by prompt in a tool you have access to.
Can the GEO method be run in English and across several countries?
Yes. Our team works in English and French, and we track prompts by country and language for clients across Europe and North America.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.