Recent content
Perplexity favors fresh, dated pages. An article updated with recent data beats older content.
AI search optimization · Perplexity
Perplexity SEO: become a cited source
Perplexity SEO means turning your pages into sources Perplexity cites, with a link, in its answers. Perplexity always shows its sources, favors recent content and readily picks up “top” articles, so we produce and place that content for your brand.
Updated
Always
cited sources, with links
1 to 5
GEO articles per week, kept up to date
€0
GEO audit and setup
€990
per month excl. VAT, starting price
Definition
Perplexity, the engine that shows its sources
Perplexity is an answer engine: it searches the web, writes a summary and numbers the pages it used. Perplexity SEO, a branch of GEO (generative engine optimization) and AI search optimization, aims to be among those numbered sources, and to have your brand recommended in the summary.
That transparency is an opportunity: every citation is a clickable link to your site or to a page that talks about you. Perplexity users, often researchers, analysts and decision-makers, click to check.
How it works
What Perplexity prefers
“Top” articles
On buying questions, Perplexity readily picks up “top”, “best of” rankings and comparisons.
Verifiable facts
Figures, prices, timelines, tool names, dates: Perplexity cites the precise passages that answer the question.
Expert profiles
Signed content, identified authors, consistent expert profiles on your site and on LinkedIn: all signals of reliability.
Technical
PerplexityBot and Perplexity-User: let them through
An overly broad robots.txt rule or bot protection switched on by default is enough to exclude you. We also check readability without JavaScript, a visible update date on every page, structured data and the llms.txt file. See the technical side.
| Crawler | Role | Our recommendation |
|---|---|---|
| PerplexityBot | Crawls and indexes pages for Perplexity search | Allow in robots.txt and on the CDN |
| Perplexity-User | Reads a page when a user asks for it | Allow |
Our method
Our plan to get you cited by Perplexity
- 01
Record current sources
Free GEO audit: your 10 to 50 buying questions (up to 200) tracked for 3 to 4 days, with the pages Perplexity cites for each.
- 02
Publish fresh and precise
1 to 5 GEO articles per week, dated, factual, in your tone of voice, published and manually indexed on Google and Bing. GEO content strategy.
- 03
Keep it updated
We refresh the pages that matter: data, examples, dates. Up-to-date content stays a source.
- 04
Win the “top” articles
We contact the publishers of the rankings and comparisons you are missing from. We never buy backlinks.
- 05
Position your experts
Author pages, signed LinkedIn articles, contributions on Reddit and YouTube: your experts become identifiable sources.
Priorities
Who should prioritize Perplexity?
Perplexity is managed in the same structure as ChatGPT, Claude and Copilot: we prioritize engines based on your audience, in English, French or both.
- Companies selling to large accounts, where research, procurement and strategy teams compare their options.
- B2B brands with deep expertise: consulting, data, finance, software.
- Companies that publish regularly studies, analyses and data, which Perplexity likes to cite.
Comparison
Perplexity, ChatGPT, Claude: what sets them apart
The foundations overlap widely: a readable site, precise content and a presence in rankings serve all three engines. We measure each one separately to know where to put the effort.
| Engine | What it reads first | What makes the difference |
|---|---|---|
| Perplexity | Recent sources, “top” articles, factual pages | Freshness, precision, explicitly cited sources |
| ChatGPT | Bing index, ranking sites, pages readable without JavaScript | Bing indexing, rankings, satellite sites |
| Claude | Listicles and comparisons published by other sites | Presence in third-party rankings |
FAQ
Frequently asked questions
How do I get cited by Perplexity?
To get cited by Perplexity, publish recent, dated and factual content, allow PerplexityBot, and get included in the “top” articles and comparisons of your category, which Perplexity readily picks up.
Does Perplexity always cite its sources?
Yes, Perplexity always displays the sources of its answers as numbered links. Every citation links to the page that fed the answer.
Does content freshness matter for Perplexity SEO?
Yes, Perplexity favors recent content. Updating your key pages with current data and dates improves your chances of being cited.
Should I allow PerplexityBot?
Yes: PerplexityBot crawls pages for Perplexity search. Blocking it in robots.txt or at the CDN removes you from its sources.
How much does Perplexity SEO cost at Archipel?
Perplexity SEO is part of our GEO program: from €990 per month excl. VAT, 6-month commitment, free audit and setup, tracking tool included.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.