Microsoft 365 everywhere
In large companies and the public sector, Copilot is often the approved AI assistant, sometimes the only one.
AI search optimization · Copilot
Copilot SEO: get cited where enterprise buyers work
Copilot SEO means getting your brand cited by Microsoft Copilot, the AI assistant built into Windows, Edge and Microsoft 365. Copilot relies on the Bing index: flawless Bing indexing, precise content and a presence in your category’s rankings are what it takes to appear in its answers.
Updated
Bing
the index Copilot relies on
1 to 5
GEO articles per week, manually indexed
€0
GEO audit and setup
€990
per month excl. VAT, starting price
Definition
Copilot: AI search optimization for the enterprise
Copilot SEO is the part of GEO (generative engine optimization), or AI search optimization, focused on Microsoft Copilot. Copilot is built into Windows, the Edge browser, Bing and Microsoft 365 (Outlook, Teams, Word, Excel), so it is within reach of a huge number of employees, often in companies that have standardized on Microsoft.
When a buyer, a procurement team or an executive asks Copilot “which provider for…?” from their work computer, the answer is built from the Bing index. That is where everything starts.
Why Copilot
The engine of enterprise accounts
B2B purchasing
Questions asked to Copilot from a work computer are about suppliers, software, consulting firms and agencies.
An index shared with ChatGPT
Copilot and ChatGPT both rely on the Bing index: getting Bing right serves two engines at once. How to rank in ChatGPT.
Technical
Bing Webmaster Tools and IndexNow: the foundation
Many companies have never opened Bing Webmaster Tools. For Copilot, it is often the first win.
On top of that come readability without JavaScript, structured data and the llms.txt file, checked with our in-house tools built with Claude Code. See the technical side.
| Tool | What it does | What we do |
|---|---|---|
| Bing Webmaster Tools | Verify the site, submit sitemaps, see indexed pages and errors | Setup, sitemaps, crawl error monitoring |
| IndexNow | Notify Bing instantly when a page is created or updated | Setup on your CMS, notification on every publication |
| URL Inspection | Request indexing of a specific page | Manual indexing of every article we publish |
| Bingbot | The crawler that explores your site for Bing | Check robots.txt, CDN and bot protection |
Our method
Our plan to appear in Copilot
- 01
Free GEO audit
Your 10 to 50 buying questions (up to 200) tracked for 3 to 4 days, with the state of your Bing indexing. Request the audit.
- 02
Fix Bing
Bing Webmaster Tools, sitemaps, IndexNow, fixing excluded or poorly crawled pages.
- 03
Publish for B2B buyers
1 to 5 GEO articles per week, pages per service, per industry and per use case, approved in your client portal.
- 04
Get into the rankings
Copilot also picks up rankings and comparisons: we contact the publishers where you are missing. We never buy backlinks.
- 05
Measure
Tracking in Profound or Peec AI, tool included, open dashboard, weekly or bi-weekly calls, monthly reviews and QBRs.
Priorities
Who should prioritize Copilot?
We work with scale-ups and groups such as Keyrus, Mirakl and PlayPlay, with clients across Europe and North America. See our clients.
- Companies selling to large accounts: IT services firms, consulting firms, B2B software vendors, service providers.
- Companies answering RFPs, where the buyer often builds the shortlist with their company’s tools.
- Brands already strong on ChatGPT: the work on Bing benefits both engines.
Diagnosis
Why Copilot does not cite you
- Your site was never declared to Bing: no Bing Webmaster Tools, no sitemap submitted.
- Your new pages take weeks to get indexed, for lack of IndexNow or manual indexing.
- Bingbot is slowed down by robots.txt, the CDN or bot protection.
- Your content depends on JavaScript and reaches crawlers empty or incomplete.
- No page answers B2B buyers’ questions: industry, company size, use case, integrations.
- You are missing from the rankings Copilot picks up in your category.
FAQ
Frequently asked questions
How do I get cited by Microsoft Copilot?
To get cited by Microsoft Copilot, your site must be well indexed on Bing (Bing Webmaster Tools, sitemaps, IndexNow) and readable without JavaScript, and your brand must appear in the rankings and comparisons of your category.
Which index does Copilot rely on?
Copilot relies on the Bing index, like ChatGPT search. A page missing from Bing has very little chance of being cited by Copilot.
What is IndexNow used for in Copilot SEO?
IndexNow instantly tells Bing that a page has been created or updated. Your new content becomes available to Copilot faster.
Why does Copilot matter for B2B?
Copilot is built into Microsoft 365 and is often the approved AI assistant in large companies. Buyers use it at their desk to build supplier shortlists.
Does working on Copilot also help with ChatGPT?
Yes: both engines rely on the Bing index. Good Bing indexing and a presence in rankings benefit both.
How much does Copilot SEO cost at Archipel?
Copilot SEO is part of our GEO program: from €990 per month excl. VAT, 6-month commitment, free audit and setup, tracking tool included.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.