Claude first, then ChatGPT and Copilot
Tech buyers use Claude heavily, and enterprise accounts use Copilot at work. We prioritize engines on your buyers, not on hype.
GEO agency · SaaS
GEO agency for SaaS: be the software AI shortlists
Archipel is a GEO agency for SaaS companies: we get your brand cited by ChatGPT, Claude, Gemini and Google AI Overviews when buyers ask them which software to choose, which alternative to switch to, or which tool fits their stack. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
33.9%
of AI-cited sources on B2B software questions are rankings (Archipel Observatory)
88.1%
of Claude’s cited sources are rankings and comparisons
€0
for the GEO audit and setup
€990
per month excl. VAT, starting price
Buying questions
What SaaS buyers ask AI engines
Software buyers no longer start with ten review tabs: they ask an AI for a shortlist. These are the questions we track for SaaS clients, never informational ones.
- "What is the best billing software for a B2B SaaS company?"
- "Which procurement software should a mid-sized company use?"
- "What are the best alternatives to [incumbent tool] for a 200-person team?"
- "Which digital signage platform works for a multi-site retailer?"
- "Which order management software is built for 3PL warehouses?"
- "Which ERP should a professional services firm choose?"
- "What tools do sales teams use to automate prospecting data?"
Data
How AI engines answer software questions
According to the Archipel Observatory, July-October 2026, B2B software and tech is the largest sector we track: 145,731 answers from ChatGPT, Google AI Overviews, Perplexity and Copilot. Rankings and comparison pages make up 33.9% of cited sources, up to 45.7% on Copilot and 43.4% on Perplexity. Review platforms and directories reach 8.1% of Perplexity sources.
Google AI Overviews appears on 88.2% of software buying searches, and YouTube makes up 9.2% of what it cites: demos and tutorials count. Across all sectors, Claude takes 88.1% of the sources it cites from rankings and comparisons. Most of this data comes from French-language questions; we track your prompts in English, by country. See the full B2B software data.
What we do
Our AI search optimization program for SaaS
Comparisons and alternatives
We get you into the "best tools" and "alternatives to" pages of your category, by contacting their publishers. Authority and citations, never paid backlinks.
GEO content
1 to 5 articles per week on use cases, integrations and comparisons, in your voice, manually indexed in Google and Bing. GEO content.
Technical
Product and pricing pages readable without JavaScript, structured data, llms.txt. Technical and llms.txt.
Tracking
Your prompts tracked daily in Profound or Peec AI, tool included, by country and language. AI visibility tracking.
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
SaaS companies we work with
Read our PlayPlay and Mirakl case studies, or all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Mirakl | Marketplace software | GEO audit, Google Ads, LinkedIn Ads, landing pages |
| PlayPlay | Video and visual creation platform | GEO audit and content, Google Ads, LinkedIn Ads |
| Cenareo | Digital signage and corporate video | GEO audit and content, Google Ads, LinkedIn Ads |
| Hyperline | Billing and recurring revenue for B2B SaaS | GEO audit and content |
| Spacefill | Order management software for logistics | GEO audit and content, social sources |
| PhantomBuster | Prospecting automation and data extraction | GEO audit and content, paid media |
| Gradium | Real-time voice AI API | GEO audit and content, paid media |
| Pivot | Procurement software | GEO audit and content, Google Ads, LinkedIn Ads |
International
In English, across Europe and North America
Most SaaS buyers compare tools in English, whatever their country. Our team works in English and French and tracks prompts by country and language: United States, United Kingdom, Germany, Spain, Nordics, Canada. Several of our SaaS clients sell in France and the United States at the same time.
Pricing
How much does GEO for SaaS cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool included. Price depends on your category’s competition, the number of prompts, countries, languages and engines (Claude costs more to track than ChatGPT). See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for SaaS do?
A GEO agency for SaaS gets your software cited when buyers ask ChatGPT, Claude, Gemini or Google AI Overviews which tool to choose. It tracks those buying questions, then works on your site, your content and the comparison pages AI engines read.
Which AI engine matters most for SaaS?
For SaaS, Claude matters most, followed by ChatGPT and Copilot. Claude takes 88.1% of its cited sources from rankings and comparisons, according to the Archipel Observatory.
How do I get my software into ChatGPT’s shortlist?
To get your software into ChatGPT’s shortlist, you need pages readable without JavaScript, indexed in Bing, and a presence in the "best tools" and "alternatives" pages of your category.
Is AI search optimization different from SaaS SEO?
Yes. SaaS SEO targets a position in a list of links; AI search optimization targets a place in a written answer, which depends heavily on what third-party sites say about you.
How much does GEO cost for a SaaS company?
At Archipel, GEO for a SaaS company starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included.
Do you work with SaaS companies outside France?
Yes. We work in English with SaaS companies across Europe and North America, and track prompts by country and language.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.