Claude and Copilot first
Decision-makers in large accounts use Claude and Copilot at work. We add ChatGPT and AI Overviews depending on your buyers.
GEO agency · B2B services
GEO agency for B2B services: be the firm AI recommends
Archipel is a GEO agency for B2B services companies: we get your brand cited by ChatGPT, Claude, Gemini and Google AI Overviews when buyers ask them which consulting firm, IT services provider or specialist agency to hire. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
17.7%
of AI Overviews sources are YouTube in coaching and advisory (Archipel Observatory)
6.3%
of AI-cited sources are rankings in coaching and advisory
€0
for the GEO audit and setup
€990
per month excl. VAT, starting price
Buying questions
What B2B services buyers ask AI engines
A buyer looking for a firm asks an AI for two or three names, then books calls. These are the kinds of buying questions we track, never "how to" questions.
- "Which data consulting firm can help a retailer build a data platform?"
- "What are the best IT managed services providers for startups in London?"
- "Which AI engineering agency can deliver a production LLM project?"
- "Which company can organize a corporate offsite for 80 people?"
- "Which branding and packaging studio works with food brands?"
- "Which consultancy is best for a cloud data platform migration?"
Data
How AI engines answer "which firm should I hire?"
According to the Archipel Observatory, July-October 2026, services split in two. On tech and IT services questions (the B2B software and tech family, 145,731 answers), rankings and comparison pages make up 33.9% of cited sources, up to 45.7% on Copilot. See B2B tech data.
On consulting and advisory questions, it is the opposite: rankings are only 6.3% of cited sources, Google AI Overviews appears on 92.2% of searches, and YouTube makes up 17.7% of what it cites. Your own expertise pages and videos carry the weight. This family is a small sample (6,548 answers), so treat it as indicative. Most data comes from French-language questions. See coaching and advisory data.
What we do
Our AI search optimization program for firms
Expertise pages
One page per service, industry and city, with facts AI engines can quote. GEO content, 1 to 5 articles per week, in your voice.
Rankings and video
Outreach to publishers of "best firms" lists where you are missing, plus YouTube and LinkedIn articles for AI Overviews. Authority and citations.
Technical
Site readable without JavaScript, structured data, llms.txt, Bing indexing. Technical and llms.txt.
Lead tracking
A "how did you hear about us?" field to follow AI-sourced leads to signed contracts, plus daily prompt tracking in Profound or Peec AI.
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
B2B services companies we work with
Read our Keyrus case study, or see all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Keyrus | Data and digital transformation consulting group, including its UK, Spain and Portugal entities | GEO audit and content, Google Ads, LinkedIn Ads, training |
| Modeo | Data and AI engineering agency | GEO audit and content |
| Naboo | Corporate offsite booking platform | GEO audit and content |
| Studio Matte | Brand and packaging design studio | GEO audit and content |
| ASI | Data and AI IT services company | Google Ads, LinkedIn Ads |
| Everping | Outsourced IT provider for SMEs and startups | Google Ads |
| Samba Digital | Sports communication agency | LinkedIn Ads, Google Ads |
| The Frog | B2B events | Google Ads, tracking and reporting |
International
In English, across Europe and North America
Our team works in English and French, with clients in the UK, Germany, Belgium, Switzerland, Spain, Portugal, Sweden, Norway, the United States and Canada. For a firm with several country entities, we build one prompt structure per country and language, and report by market.
Pricing
How much does GEO for a B2B services firm cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool included, and grows with the number of prompts, countries and languages. See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for B2B services do?
A GEO agency for B2B services gets your firm recommended when buyers ask ChatGPT, Claude, Gemini or Google AI Overviews which consultancy, IT provider or agency to hire. It measures those answers, then works on your expertise pages, rankings and the sources AI engines read.
Do rankings matter for consulting firms in AI search?
Less than in software: rankings are only 6.3% of AI-cited sources in coaching and advisory, according to the Archipel Observatory. Your own expertise pages and videos weigh more.
Which AI engines matter for B2B services?
For B2B services, Claude and Copilot matter for large accounts, ChatGPT for SMEs, and Google AI Overviews, which appears on 92.2% of advisory searches in our data.
Can AI search optimization bring leads to an IT services company?
Yes. AI search optimization puts an IT services company in the short list an AI gives the buyer, and we track those AI-sourced leads through a dedicated form field.
How much does GEO cost for a consulting firm?
At Archipel, GEO for a consulting firm starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included.
Do you work in English with firms outside France?
Yes. We work in English with B2B services firms across Europe and North America, country by country.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.