AI Overviews and Google Business Profile
Complete, active profiles for every site or location feed Google AI Overviews, Gemini and Maps.
GEO agency · Travel and tourism
GEO agency for travel: be the stay AI recommends
Archipel is a GEO agency for travel and tourism companies: we get your brand cited by ChatGPT, Claude, Gemini and Google AI Overviews when travelers ask them where to stay, which campsite to book or which tour to take. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
53.6%
of travel buying searches show a Google AI Overview (Archipel Observatory)
26.6%
of ChatGPT travel sources are rankings and lists
8.0%
of ChatGPT travel sources are reviews and directories
€990
per month excl. VAT, starting price
Buying questions
What travelers ask AI engines
Travelers now plan with an AI: it suggests the region, the stay and the activities. These are the kinds of buying questions we track.
- "What is the best family campsite with a water park in the south of France?"
- "Which 5-star campsites near Saint-Tropez have direct beach access?"
- "Where should we stay for a glamping holiday in Spain or Portugal?"
- "Which travel agency specializes in tailor-made trips to Mozambique?"
- "What is the best guided motorbike tour in Marrakech?"
- "Which private chauffeur service should I book for a business trip in Europe?"
Data
How AI engines answer travel questions
According to the Archipel Observatory, July-October 2026, travel and leisure is the second-largest sector we track, with 84,359 answers from ChatGPT, Google AI Overviews and Perplexity. Google shows an AI Overview on only 53.6% of travel buying searches, the lowest rate of the nine sectors: classic search and Maps still carry much of the demand.
ChatGPT leans on third parties here: rankings make up 26.6% of its sources, reviews and directories 8.0% and forums 3.5%. Google AI Overviews cites brand sites, media and blogs for 88.3% of its sources, with 9.5 sources per answer: your own detailed pages count. Most of this data comes from French-language questions. See the full travel and leisure data.
What we do
Our AI search optimization program for travel
ChatGPT
Travelers ask ChatGPT to plan their trip. We work the lists, reviews and pages it reads.
Travel lists and reviews
We get you into the "best campsites" and "top activities" lists where you are missing, by contacting their publishers. Authority and citations.
Destination pages
One page per site, region and type of stay, with facts AI engines can quote. GEO content, 1 to 5 articles per week.
Technical
Pages readable without JavaScript, structured data, llms.txt. Technical and llms.txt.
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
Travel and tourism companies we work with
See all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Yelloh Village | Premium campsite network (France, Spain, Portugal) | GEO audit and content |
| Eden Villages | Premium campsite network in France | GEO audit and content |
| Tournels | 5-star campsite in Ramatuelle | GEO audit and content |
| Blacklane | Premium private chauffeur service | SEO |
| Atiba | Travel agency specializing in Mozambique | Google Ads, landing pages, tracking |
| Marrakech Insiders | Guided motorbike tours in Marrakech | Google Ads, Meta Ads |
International
In English, for travelers from everywhere
Your guests come from the UK, Germany, the Netherlands, Scandinavia and North America, and they ask AI engines in their own language. We track prompts by country and language and work in English and French across Europe and North America.
Pricing
How much does GEO for a travel company cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool included, and can reach around €10,000 per month for a network with many sites. See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for travel do?
A GEO agency for travel gets your campsite, hotel or tour recommended when travelers ask ChatGPT, Gemini or Google AI Overviews where to go. It tracks those questions, then works on your pages, Google Business Profiles, lists and reviews.
Which AI engine matters most for tourism?
For tourism, Google AI Overviews and Google Business Profiles matter most, followed by ChatGPT, which travelers use to plan their trips.
Does Google show AI Overviews on travel searches?
On about half of them: according to the Archipel Observatory, Google showed an AI Overview on 53.6% of travel buying searches, so classic search and Maps still matter.
Do reviews matter for AI search optimization in travel?
Yes. Reviews and directories make up 6.2% of AI-cited sources in travel, the highest share of the nine sectors in the Archipel Observatory, and 8.0% on ChatGPT.
How much does GEO cost for a campsite network?
At Archipel, GEO starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included; a large multi-site network can reach around €10,000 per month.
Do you work with travel companies outside France?
Yes. We work in English with travel companies across Europe and North America and track prompts by country and language.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.