AI Overviews and Google Business Profile
One complete, active profile per agency feeds Google AI Overviews, Gemini and Maps.
GEO agency · Real estate
GEO agency for real estate: be the agency AI recommends
Archipel is a GEO agency for real estate companies: we get your brand cited by ChatGPT, Claude, Gemini and Google AI Overviews when buyers, sellers and tenants ask them which agency to trust, where to find an office or which property service to use. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
82.9%
of AI-cited sources are brand sites, media and blogs in real estate (Archipel Observatory)
9.7%
only are rankings and comparisons
66.7%
of real estate buying searches show a Google AI Overview
€990
per month excl. VAT, starting price
Buying questions
What property buyers and tenants ask AI engines
Real estate decisions are local and high-stakes, and they now start with an AI. These are the kinds of buying questions we track.
- "Which luxury real estate agency should I use to sell a villa in Provence?"
- "Who can help a startup find offices in central Paris?"
- "Which real estate agency is best for buying an apartment in Lyon?"
- "Which property management company is reliable for a rental investment?"
- "Which online platform helps owners sell without a traditional agency?"
- "Which software checks building plans against regulations?"
Data
How AI engines answer real estate questions
According to the Archipel Observatory, July-October 2026, real estate behaves differently from most sectors. Across 16,011 answers from ChatGPT, Google AI Overviews and Perplexity, brand sites, media and blogs make up 82.9% of cited sources, and rankings only 9.7%. Forums reach 1.9%, the highest share of the nine sectors.
ChatGPT looks most at reviews and community content here: reviews and directories make up 9.4% of its sources and forums 4.0%. Google AI Overviews appears on only 66.7% of real estate buying searches and cites 9.4 sources per answer when it does. Your own site and local pages are the main lever. Most of this data comes from French-language questions. See the full real estate data.
What we do
Our AI search optimization program for real estate
ChatGPT and reviews
Reviews and directories weigh 9.4% of ChatGPT sources in real estate: we keep your profiles complete and active.
Local pages
One page per city, district and service, with facts AI engines can quote. GEO content, 1 to 5 articles per week.
Technical
Listings and agency pages readable without JavaScript, structured data, llms.txt. Technical and llms.txt.
Local sources
Local press, forums and lists where you are missing, by contacting their publishers. Authority and citations.
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
Real estate companies we work with
See all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Von Peerc | Luxury real estate agencies in Provence | GEO audit and content |
| Dahlia | Office search agency in Paris | Google Ads, landing pages, tracking |
| Les Bons Conseils Immo (LBCI) | Real estate platform | Google Ads, Meta Ads, LinkedIn Ads |
| Freeda | AI that checks building plans against regulations | GEO audit and content |
International
In English, for international buyers
International buyers looking at property in France, or companies looking for offices abroad, ask AI engines in English. We track prompts by city, country and language and work in English and French across Europe and North America.
Pricing
How much does GEO for a real estate company cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool included, and can reach around €10,000 per month for a network of agencies in many cities. See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for real estate do?
A GEO agency for real estate gets your agency or property service recommended when people ask ChatGPT, Gemini or Google AI Overviews who to trust. It tracks those questions, then works on local pages, Google Business Profiles, reviews and the sources AI engines read.
Do rankings matter for real estate in AI search?
Not much: rankings are only 9.7% of AI-cited sources in real estate, according to the Archipel Observatory. Your own site and local pages carry most of the weight.
Which AI engine matters most for real estate agencies?
For real estate agencies, Google AI Overviews and Google Business Profiles matter most for local searches, followed by ChatGPT, which looks at reviews more than other engines.
Does AI search optimization work for luxury real estate?
Yes. For luxury real estate, AI search optimization focuses on precise local pages, international buyers in English, and the media and lists those buyers read.
How much does GEO cost for a real estate agency?
At Archipel, GEO for a real estate agency starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included.
Do you work with real estate companies outside France?
Yes. We work in English with real estate companies across Europe and North America.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.