Observatory · Sector

How AI engines recommend real estate agencies and services

In real estate, rankings and comparison pages are only 9.7% of the sources AI engines cite on buying questions, while brand sites, media and blogs make up 82.9%. Data: 16,011 answers, July 12 to October 11, 2026.

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Updated 11 October 2026

16,011

answers analysed

67%

ai overview displayed

10%

rankings among sources

7.4

sources per answer

Types of sources cited : Real estate

Share of rankings among cited sources, by engine (Real estate)

Searches where Google displays an AI Overview, by sector

Real estate behaves differently from most sectors. Across 16,011 answers from ChatGPT, Google AI Overviews and Perplexity, brand sites, media and blogs make up 82.9% of cited sources, and rankings only 9.7%. Reviews and directories weigh 4.9% and forums 1.9%, the highest forum share of the nine sectors.

ChatGPT is the engine that looks most at reviews and community content here: reviews and directories make up 9.4% of its sources and forums 4.0%. Google AI Overviews (92.6%) and Perplexity (90.5%) cite brand sites, media and blogs almost exclusively.

AI Overviews appears on 66.7% of real estate buying searches, one of the lowest rates in the Observatory. When engines answer, they cite many sources: 9.4 per answer on both AI Overviews and Perplexity.

For a real estate business, your own site and local pages are the main lever, with review profiles as a second one for ChatGPT.

Method

406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.

FAQ

Frequently asked questions

Which sources do AI engines cite for real estate?

For real estate, AI engines cite brand sites, media and blogs for 82.9% of sources, rankings for 9.7%, reviews and directories for 4.9% and forums for 1.9%, based on 16,011 answers.

Do reviews matter for real estate in ChatGPT?

Yes, reviews and directories make up 9.4% of the sources ChatGPT cites on real estate buying questions, and forums 4.0%.

How often does Google AI Overviews appear on real estate searches?

Google AI Overviews appears on 66.7% of real estate buying searches tracked by Archipel, one of the lowest rates of the nine sectors.

Do rankings matter for real estate in AI search?

Rankings matter little for real estate in AI search: they make up 9.7% of cited sources, against 29.9% across all sectors and engines.

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