Observatory · Sector

How AI engines recommend event and corporate retreat providers

For events and corporate retreats, 80.7% of the sources AI engines cite on buying questions are brand sites, media and blogs, and only 13.9% are rankings and comparison pages. Data: 15,189 answers, July 12 to October 11, 2026.

Get my free GEO audit Book a 30-min call

Updated 11 October 2026

15,189

answers analysed

77%

ai overview displayed

14%

rankings among sources

7.2

sources per answer

Types of sources cited : Events and corporate retreats

Share of rankings among cited sources, by engine (Events and corporate retreats)

Searches where Google displays an AI Overview, by sector

Events and corporate retreats (venues, event agencies, team-building) total 15,189 answers from ChatGPT, Google AI Overviews and Perplexity. Brand sites, media and blogs make up 80.7% of cited sources, rankings 13.9%, reviews and directories 4.0% and YouTube 0.9%.

Rankings weigh 18.7% of Perplexity sources, 13.2% for Google AI Overviews and 11.0% for ChatGPT. ChatGPT cites reviews and directories for 4.4% of its sources and Perplexity for 4.7%. AI Overviews adds YouTube at 4.6%.

AI Overviews appears on 76.9% of event searches. Answers cite 7.2 sources on average with a median length of 268 words; Perplexity cites 9.9 sources per answer.

In this sector, the venue or agency site itself is the main source engines draw from: detailed pages per venue, capacity and use case give them material to cite.

Method

406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.

FAQ

Frequently asked questions

Which sources do AI engines cite for events and corporate retreats?

For events and corporate retreats, AI engines cite brand sites, media and blogs for 80.7% of sources, rankings for 13.9% and reviews and directories for 4.0%, based on 15,189 answers.

How often does Google AI Overviews appear on event searches?

Google AI Overviews appears on 76.9% of event and corporate retreat buying searches tracked by Archipel between July 12 and October 11, 2026.

Do rankings matter for event venues in AI search?

Rankings matter moderately for event venues in AI search: 13.9% of cited sources overall, and 18.7% on Perplexity.

Does YouTube help event businesses in Google AI Overviews?

Yes, YouTube makes up 4.6% of the sources Google AI Overviews cites on event and corporate retreat searches.

Shall we get started?

Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.

Get my free GEO audit Book a 30-min call