Observatory · Sector

How AI engines recommend health, beauty and fitness providers

For health, beauty and fitness buying questions, 84.4% of the sources AI engines cite are brand sites, media and blogs, and 13.1% are rankings and comparison pages. Data: 7,423 answers, July 12 to October 11, 2026, a smaller sample than most sectors.

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Updated 11 October 2026

7,423

answers analysed

76%

ai overview displayed

13%

rankings among sources

sources per answer

Types of sources cited : Health, beauty and fitness

Share of rankings among cited sources, by engine (Health, beauty and fitness)

Searches where Google displays an AI Overview, by sector

Health, beauty and fitness (clinics, salons, gyms, wellness) totals 7,423 answers from ChatGPT, Google AI Overviews and Perplexity. That is under 10,000 answers: the trends below are indicative and should be read with care.

Brand sites, media and blogs make up 84.4% of cited sources and rankings 13.1%. Reviews and directories (0.9%), YouTube (0.8%), forums (0.4%) and Wikipedia (0.3%) weigh little. By engine, rankings reach 19.1% on Perplexity, 11.3% on ChatGPT and 9.5% on Google AI Overviews.

Engines cite a lot here: 8.0 sources per answer overall and 10.6 on Google AI Overviews, the highest of any engine-sector pair. Perplexity cited a source in 100.0% of its answers, while ChatGPT did so in 88.8%. AI Overviews appears on 75.6% of searches, with YouTube at 3.2% of its sources.

Your own pages, with clear descriptions of services, practitioners and locations, are the main material AI engines draw from in this sector.

Method

406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.

FAQ

Frequently asked questions

Which sources do AI engines cite for health, beauty and fitness?

For health, beauty and fitness, AI engines cite brand sites, media and blogs for 84.4% of sources and rankings for 13.1%, based on 7,423 answers, a smaller sample than most sectors.

How many sources does Google AI Overviews cite in health and beauty?

Google AI Overviews cites 10.6 sources per answer on health, beauty and fitness buying searches, the highest of any engine and sector in the Observatory.

How often does Google AI Overviews appear on health and beauty searches?

Google AI Overviews appears on 75.6% of health, beauty and fitness buying searches tracked by Archipel between July 12 and October 11, 2026.

Is the health, beauty and fitness data reliable?

The health, beauty and fitness data rests on 7,423 answers, under 10,000, so it is indicative rather than definitive. The direction (84.4% brand sites, media and blogs) is clear.

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