AI Overviews and Google Business Profile
One complete, active profile per clinic or practice feeds Google AI Overviews, Gemini and Maps.
GEO agency · Healthcare
GEO agency for healthcare: be the clinic AI recommends
Archipel is a GEO agency for healthcare companies: we get clinics, institutes and practitioners cited by ChatGPT, Claude, Gemini and Google AI Overviews when patients ask them which clinic to choose, which specialist to see or where to get a treatment. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
84.4%
of AI-cited sources are brand sites, media and blogs in health, beauty and fitness (Archipel Observatory)
10.6
sources per Google AI Overviews answer in this sector
75.6%
of searches show a Google AI Overview
€990
per month excl. VAT, starting price
Buying questions
What patients ask AI engines
Patients now ask an AI before they book. These are the kinds of buying questions we track, never medical advice questions.
- "Which dental clinic in Geneva offers same-day implants?"
- "Where can I get scalp micropigmentation in Paris?"
- "Which clinic is best for non-invasive facial treatments?"
- "Which psychologist in Lyon offers adult assessments?"
- "How do I choose a clinic for hair loss treatment in Europe?"
- "Which practice management software is best for a dental clinic?"
Data
How AI engines answer "which clinic should I choose?"
According to the Archipel Observatory, July-October 2026, health, beauty and fitness totals 7,423 answers from ChatGPT, Google AI Overviews and Perplexity. That is a small sample: treat the figures as indicative. Brand sites, media and blogs make up 84.4% of cited sources and rankings 13.1%; reviews and directories weigh only 0.9%.
Engines cite a lot here: 10.6 sources per answer on Google AI Overviews, the highest of any engine and sector pair, and AI Overviews appears on 75.6% of searches. Your own pages, with clear descriptions of treatments, practitioners and locations, are the main material. Most of this data comes from French-language questions. See the full health, beauty and fitness data.
What we do
Our AI search optimization program for clinics
ChatGPT
Patients ask ChatGPT to compare clinics. We work the pages and sources it reads.
One page per treatment
Treatment, practitioner, location, process, price range: factual pages AI engines can quote. GEO content, in your voice.
Technical
Site readable without JavaScript, structured data for medical businesses, llms.txt. Technical and llms.txt.
Lists and video
Local "best clinics" lists where you are missing, and YouTube videos for AI Overviews. Authority and citations.
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
Healthcare companies we work with
See all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Clinique dentaire de Chantepoulet | Dental clinic in Geneva | GEO audit and content |
| Scalp Hair | Scalp micropigmentation clinic in Paris | GEO audit and content |
| Institut Berry | Non-invasive aesthetic treatments institute in Paris | Google Ads, training |
| Fanny Nusbaum | Psychologist and neuroscience researcher in Lyon | GEO audit and content |
| Oralnum | Management software for dental practices | Landing pages |
| Masterdoc | AI management copilot for dental practices | Paid media, emailing, tracking |
International
In English, across Europe and North America
Patients travel for care, and international patients ask AI engines in English. We track prompts by city, country and language, in English and French, and already work with clinics outside France, such as in Switzerland.
Pricing
How much does GEO for a clinic cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool included. Price depends on treatments, locations, countries and languages tracked. See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for healthcare do?
A GEO agency for healthcare gets your clinic or practice recommended when patients ask ChatGPT, Gemini or Google AI Overviews where to get a treatment. It tracks those questions, then works on treatment pages, Google Business Profiles and the sources AI engines read.
Which AI engine matters most for clinics?
For clinics, Google AI Overviews and Google Business Profiles matter most, because patients search locally, followed by ChatGPT.
Are the Observatory figures for healthcare reliable?
They are indicative: the health, beauty and fitness family has 7,423 answers in the Archipel Observatory, a smaller sample than most sectors.
Does AI search optimization work for a single practitioner?
Yes. For a single practitioner, AI search optimization starts with a complete Google Business Profile and precise pages on each specialty and location.
How much does GEO cost for a clinic?
At Archipel, GEO for a clinic starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included.
Do you work with clinics outside France?
Yes. We work in English and French with healthcare companies across Europe and North America, including in Switzerland.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.