The Google index
Pages that rank well on Google have a clear advantage. Clean SEO remains the foundation of Gemini optimization.
AI search optimization · Gemini
Gemini optimization: get into Google Gemini’s answers
Gemini optimization means getting your brand cited and recommended by Gemini, Google’s AI assistant, when buyers ask it a purchase question. Gemini draws on the Google ecosystem (index, YouTube, Maps, Google Business listings), and we work these sources with the same levers as for Google AI Overviews.
Updated
6
AI engines tracked in a single structure
1 to 2 months
for first results, usually
€0
GEO audit and setup
€990
per month excl. VAT, starting price
Definition
GEO applied to Gemini
Gemini optimization is a branch of GEO (generative engine optimization), also called AI search optimization or AI SEO. The goal is to appear in Gemini’s answers, whether in the app, in Google Workspace or on Android, when a user asks “which provider?”, “which software?” or “which company near me?”.
Gemini is Google’s generative engine: it benefits from the Google index, YouTube, Maps and business listings. That is a major difference with ChatGPT or Copilot, which rely on the Bing index.
Sources
Gemini draws on the Google ecosystem
YouTube
YouTube belongs to Google and is among the sources its AI answers pick up most. A well-titled video can carry your brand.
Maps and Google Business Profile
For local queries, your business listings (reviews, categories, hours, services) feed the answers directly.
Third-party sources
Like other AI engines, Gemini reads the rankings, comparisons, LinkedIn articles and Reddit threads that discuss your category.
Technical
Google-Extended: what you need to know
Google-Extended is the token Google offers in robots.txt to state whether your content may be used for its Gemini models. It is not a separate crawler: Googlebot keeps indexing your pages for search.
Blocking Google-Extended is a content policy decision, to be made knowingly. We review your robots.txt, CDN and bot protection settings with you, along with readability without JavaScript, structured data and your llms.txt file. See the technical side.
Comparison
Gemini and AI Overviews: same foundations, different uses
Working one moves the other. The detail of the sources we measured is on our Google AI Overviews page.
| Gemini | Google AI Overviews | |
|---|---|---|
| Where | Gemini app, Workspace, Android | At the top of Google’s results page |
| Use | Conversation, comparison, preparing a purchase | Quick answer to a search |
| Sources | Google index, YouTube, Maps, third-party sources | YouTube, LinkedIn, Sortlist, Reddit, deep pages |
| Levers | SEO, videos, Google Business listings, rankings | Same levers |
Our method
What we do for your visibility in Gemini
- 01
Measure
Free GEO audit: 10 to 50 buying questions (up to 200), tracked for 3 to 4 days in Profound or Peec AI, with rank, visibility rate, competitors and cited sources.
- 02
Strengthen the Google foundation
Technical and editorial SEO, deep pages per service and per city, structured data, manual indexing of every piece of content we publish.
- 03
Own YouTube and Google Business
YouTube videos on your buying questions, complete and active Google Business listings for every location.
- 04
Win third-party sources
Rankings, comparisons, LinkedIn articles, Reddit: we contact the publishers where you are missing. We never buy backlinks.
- 05
Steer
Dashboard open to your teams, weekly or bi-weekly calls, monthly reviews and QBRs, in English or French.
Priorities
Who should prioritize Gemini?
- Local and multi-site businesses, whose customers look for a provider by city.
- B2C brands, very present in searches on Android and Google.
- Companies running on Google Workspace, whose employees use Gemini every day.
- Brands that produce video, or can start: YouTube is an accelerator.
FAQ
Frequently asked questions
How do I get cited by Gemini?
To get cited by Gemini, be strong in the Google ecosystem: well-ranked pages, YouTube videos, complete Google Business Profile listings, and presence in the rankings and comparisons of your category.
What is the difference between Gemini optimization and Google AI Overviews?
Both rely on the Google ecosystem and share the same levers. Gemini is a conversational assistant; AI Overviews is an answer shown at the top of search results.
Should I block Google-Extended?
Google-Extended states whether your content may be used for Gemini models; it does not block Google indexing. It is a content policy decision we review with you.
Does SEO help Gemini optimization?
Yes: Gemini relies on the Google index, so good SEO is the foundation. You then add YouTube, Google Business listings and third-party sources.
How much does Gemini optimization cost at Archipel?
Gemini optimization is part of our GEO program: from €990 per month excl. VAT, 6-month commitment, free audit and setup, tracking tool included.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.