ChatGPT first
Consumers ask ChatGPT first. We prioritize it, then Google AI Overviews and Gemini for shoppers who start on Google.
GEO agency · E-commerce and D2C
GEO agency for e-commerce: be the brand AI puts in the basket
Archipel is a GEO agency for e-commerce and D2C companies: we get your brand cited by ChatGPT, Claude, Gemini and Google AI Overviews when shoppers ask them which product to buy, which brand to trust or where to order. Free audit and setup, then from €990 per month excl. VAT, in English across Europe and North America.
Updated
73.1%
of ChatGPT retail answers cite a source (Archipel Observatory)
40.3%
of ChatGPT retail sources are "best of" lists and comparisons
219
words: median AI answer length in retail, the shortest sector
€990
per month excl. VAT, starting price
Buying questions
What shoppers ask AI engines
Shoppers now ask an AI before they open a store page. These are the kinds of buying questions we track for e-commerce brands.
- "Where can I buy good prescription glasses online?"
- "What are the best men’s shirt brands made in Europe?"
- "Which French watch brands are worth buying?"
- "What is the best eco-friendly diaper brand?"
- "Where can I order a garden fence and gate online?"
- "Which costume jewelry brands make good gifts under 50 euros?"
- "Which electric toothbrush brand do dentists recommend?"
Data
How AI engines answer shopping questions
According to the Archipel Observatory, July-October 2026, retail and fashion totals 33,429 answers from ChatGPT, Google AI Overviews and Perplexity. ChatGPT often answers from its own knowledge here: it cites a source in only 73.1% of answers, with 3.1 sources per answer, its lowest levels in any sector. When it does cite, "best of" lists and comparisons make up 40.3% of its sources.
Google AI Overviews appears on 78.2% of retail buying searches and brings in YouTube (6.8% of its sources) and forums (3.3%). Answers are the shortest of all sectors, with a median of 219 words: only a few brands make the cut. Most of this data comes from French-language questions. See the full retail and fashion data.
What we do
Our AI search optimization program for e-commerce
"Best of" lists
We get your brand into the gift guides, "best brands" and comparison articles where you are missing, by contacting their publishers. Authority and citations.
Product and category pages
Pages readable without JavaScript, structured data for products, llms.txt. Technical and llms.txt.
Buying guides
1 to 5 GEO articles per week answering shopper questions, in your brand voice, manually indexed in Google and Bing. GEO content.
Video, forums and stores
YouTube and Reddit for AI Overviews, plus Google Business Profiles for brands with physical stores (drive to store).
Satellite sites
Our in-house method, reserved for clients. We do not explain it; we show its effect.
Clients
E-commerce and D2C brands we work with
See all our clients.
| Client | Activity | What we work on |
|---|---|---|
| Jimmy Fairly | Eyewear, online and in stores | GEO audit and content, drive to store |
| The Nines | French men’s shirts and clothing brand | GEO audit and content |
| Districlos | Fences, gates and fencing, online and in stores | GEO audit and content |
| Rémy Cointreau | Spirits group | Google Ads |
| Depancel | French watch brand | Meta Ads, Google Ads, emailing, creative |
| Agapée | Digitally native costume jewelry brand | Meta Ads, Google Ads, creative |
| Joone | E-commerce diaper brand | Google Ads, Meta Ads |
| YBrush | E-commerce toothbrush brand | Google Ads, Meta Ads, Amazon Ads |
International
In English, across Europe and North America
An AI does not recommend the same brands in Paris, London and New York. We track your prompts by country and language, in English and French, and work with brands selling across Europe and in North America. Our team works in English.
Pricing
How much does GEO for an e-commerce brand cost?
The GEO audit and setup are free. The program starts from €990 per month excl. VAT, with a 6-month commitment and the tracking tool (Profound or Peec AI) included. Price depends on product categories, countries, languages and engines tracked. See our pricing.
FAQ
Frequently asked questions
What does a GEO agency for e-commerce do?
A GEO agency for e-commerce gets your brand and products recommended when shoppers ask ChatGPT, Gemini or Google AI Overviews what to buy. It tracks those buying questions, then works on your product pages, buying guides and the lists AI engines read.
Which AI engine matters most for D2C brands?
For D2C brands, ChatGPT matters most because consumers ask it first, followed by Google AI Overviews and Gemini for shoppers who start on Google.
Does ChatGPT cite sources when recommending products?
Less than elsewhere: according to the Archipel Observatory, ChatGPT cites a source in 73.1% of retail buying answers, so brand awareness and "best of" lists both count.
Is AI search optimization useful for brands with physical stores?
Yes. For brands with stores, AI search optimization adds Google Business Profiles and local pages, which feed Google AI Overviews and Gemini.
How much does GEO cost for an e-commerce brand?
At Archipel, GEO for an e-commerce brand starts from €990 per month excl. VAT, with a free audit and setup, a 6-month commitment and the tracking tool included.
Do you work with e-commerce brands outside France?
Yes. We work in English with e-commerce and D2C brands across Europe and North America, tracking prompts by country.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.