Observatory · October 2026
Travel: AI Overviews Appears on Only 53.6% of Searches
Google AI Overviews appears on only 53.6% of travel and leisure buying searches, the lowest rate of nine sectors (Archipel Observatory, July to October 2026).
Updated
53.6%
Go further →Google AI Overviews appears on only 53.6% of travel and leisure buying searches, the lowest rate of nine sectors (Archipel Observatory, July to October 2026).
Based on 28,613 travel and leisure searches tracked via Profound. Across all sectors, AI Overviews appeared on 76.5% of buying searches.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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