Observatory · October 2026
Copilot: 48.5% of Cited Sources Are Rankings
Microsoft Copilot takes 48.5% of the sources it cites on buying questions from rankings and comparison pages, based on 35,017 answers in B2B software and marketing agencies (Archipel Observatory, 2026).
Updated
48.5%
Go further →Microsoft Copilot takes 48.5% of the sources it cites on buying questions from rankings and comparison pages, based on 35,017 answers in B2B software and marketing agencies (Archipel Observatory, 2026).
Copilot was tracked via Profound in two sectors: B2B software and marketing agencies. The share stayed stable month to month, between 46.7% and 50.0%.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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