Observatory · October 2026
Google AI Overviews Appears on 76.5% of Buying Searches
Google AI Overviews appeared on 76.5% of the buying searches tracked by Archipel between July 12 and October 11, 2026 (Archipel Observatory).
Updated
76.5%
Go further →Google AI Overviews appeared on 76.5% of the buying searches tracked by Archipel between July 12 and October 11, 2026 (Archipel Observatory).
The rate depends on the sector, from 53.6% in travel and leisure to 92.2% in coaching and advisory. Most tracked searches are in French.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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