Observatory · October 2026
YouTube Is 6.7% of Google AI Overviews Sources
YouTube makes up 6.7% of the sources Google AI Overviews cites on buying questions, against 0.2% for ChatGPT (Archipel Observatory, 2026).
Updated
6.7%
Go further →YouTube makes up 6.7% of the sources Google AI Overviews cites on buying questions, against 0.2% for ChatGPT (Archipel Observatory, 2026).
No other engine cites YouTube above 0.4%. Within AI Overviews, the share reaches 17.7% in coaching and advisory and 15.4% in finance.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
Shall we get started?
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.