Observatory · October 2026
Claude: Listicles Are 55.7% of Cited Pages
Listicles make up 55.7% of the pages Claude cites on buying questions, ahead of comparisons (11.4%) and "alternatives" pages (10.9%), according to the Archipel Observatory.
Updated
55.7%
Go further →Listicles make up 55.7% of the pages Claude cites on buying questions, ahead of comparisons (11.4%) and "alternatives" pages (10.9%), according to the Archipel Observatory.
Page types come from Peec AI classification of 8,020 Claude answers between July 12 and October 11, 2026. Product pages are 5.9% and homepages 3.8%.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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