Observatory · October 2026
Rankings Are 29.9% of AI-Cited Sources
Rankings and comparison pages make up 29.9% of all sources cited by six AI engines on buying questions, based on 406,626 answers collected between July and October 2026 (Archipel Observatory).
Updated
29.9%
Go further →Rankings and comparison pages make up 29.9% of all sources cited by six AI engines on buying questions, based on 406,626 answers collected between July and October 2026 (Archipel Observatory).
The share ranges from 25.1% on Google AI Overviews to 88.1% on Claude. Rankings are by far the largest third-party source, ahead of reviews and directories (4.0%).
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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