Observatory · October 2026
AI Overviews Display Rate: 56.3% in July to 86.7% in October
Google AI Overviews appeared on 86.7% of tracked buying searches in October 2026, up from 56.3% in July 2026 (Archipel Observatory).
Updated
86.7%
Go further →Google AI Overviews appeared on 86.7% of tracked buying searches in October 2026, up from 56.3% in July 2026 (Archipel Observatory).
The rate rose every month: 56.3% in July, 73.9% in August, 83.1% in September and 86.7% in October (first 11 days). Data collected via Profound.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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