Observatory · October 2026
ChatGPT Reads 14.5 Pages per Answer, Cites 3.8
ChatGPT consults 14.5 pages per answer on buying questions but cites only 3.8 of them (Archipel Observatory, Peec AI data, 2026).
Updated
14.5 vs 3.8
Go further →ChatGPT consults 14.5 pages per answer on buying questions but cites only 3.8 of them (Archipel Observatory, Peec AI data, 2026).
Data from Peec AI on buying questions tracked by Archipel between July 12 and October 11, 2026. By comparison, Claude consults 6.8 pages and cites 4.2.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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