Observatory · October 2026
Coaching: YouTube Is 17.7% of AI Overviews Sources
YouTube makes up 17.7% of the sources Google AI Overviews cites on coaching and advisory buying questions, the highest YouTube share of any sector (Archipel Observatory, 2026).
Updated
17.7%
Go further →YouTube makes up 17.7% of the sources Google AI Overviews cites on coaching and advisory buying questions, the highest YouTube share of any sector (Archipel Observatory, 2026).
The sector sample is small (6,548 answers), so the figure is indicative. AI Overviews appears on 92.2% of coaching and advisory searches.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
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