Observatory · Source type
LinkedIn: a niche AI source, strongest on Google AI Overviews
LinkedIn makes up 0.3% of the sources AI engines cite on buying questions, with Google AI Overviews highest at 0.6% and up to 2.1% on marketing agency searches. Data: 406,626 answers, July 12 to October 11, 2026.
Updated
0%
of all cited sources
1%
for Google AI Overviews
1%
in marketing agencies
LinkedIn posts and articles are rarely cited by AI engines on buying questions: 0.3% of sources across six engines. Google AI Overviews cites it most (0.6%), then Perplexity (0.3%) and ChatGPT (0.2%). Claude, Gemini and Copilot are at 0.0%.
The exception is marketing agencies: LinkedIn makes up 1.0% of cited sources in that sector and 2.1% of Google AI Overviews sources, where AI Overviews appeared on 88.9% of searches. Coaching and advisory follows at 0.5%.
On AI Overviews, the LinkedIn share went from 0.5% in July to 0.9% in October. For B2B service firms, LinkedIn articles that answer a buying question directly are a small but real path into Google's AI answers.
Method
406,626 AI answers collected every day from July 12, 2026 to October 11, 2026 on over 1,700 purchase-intent questions tracked by Archipel (mostly in French, plus the United States and the Netherlands). ChatGPT, Google AI Overviews, Perplexity and Copilot: Profound data. Claude and Gemini: Peec AI data. Sources are classified automatically from their address and title. Figures are aggregated: no brand or client is published. Free to reuse with a link to this page.
FAQ
Frequently asked questions
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