Meetings at our office
Discovery call, audit debrief, 90-minute onboarding: all of it can happen at rue de Richelieu, around a table.

GEO agency · Paris
Archipel is a GEO agency based in Paris, at 106 rue de Richelieu (75002): we get your brand cited by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews when your buyers ask their questions, in France, across Europe and in North America. Meet us at our office or yours, free audit, then from €990 per month excl. VAT.
Updated
75002
106 rue de Richelieu, Paris
75+
clients since June 2022
½ day
to reply to you
€990
per month excl. VAT, starting price
Our office
Our Paris office is at 106 rue de Richelieu, 75002 Paris, between the Bourse, the Opéra and the Grands Boulevards. Part of our 10-person salaried team works there, and it is where we host clients for workshops, audit debriefs and QBRs.
Archipel is a GEO (generative engine optimization) agency, also known as an AI search optimization agency, founded in June 2022 by Michaël Abramczuk and Édouard Brault. We also run paid media, with a lead generation specialty on Google Ads and LinkedIn Ads.
For international companies
Selling into France from London, Berlin, Stockholm or New York? AI answers differ from one country and one language to the next: being cited by ChatGPT in English says nothing about your visibility when a French buyer asks the same question in French. We track your prompts by country and by language, and work the French sources AI engines read.
Our team works in English and French, and we serve clients in the UK, Germany, Belgium, Switzerland, Spain, Portugal, Sweden, Norway, the United States and Canada, as well as French companies expanding abroad.
In person
Discovery call, audit debrief, 90-minute onboarding: all of it can happen at rue de Richelieu, around a table.
We visit our clients in Paris for key meetings: kickoff, monthly review, QBR, board presentation.
GEO training as a workshop, a program or in-house, in English or French, at your office or ours. GEO training.
The Paris market
Paris is home to a large share of France’s headquarters, scale-ups, consulting firms, agencies and software companies. In almost every category, several players compete for the two or three spots an AI grants in its answer. Being cited first by ChatGPT on "which firm in Paris?" or "which software for…?" makes the difference before the first contact.
We measure these positions prompt by prompt, then act on your website, your content and the sources AI engines read. Discover our GEO program.
Local
For a business serving customers in Paris, AI answers lean heavily on local signals.
| Lever | Where it plays | What we do |
|---|---|---|
| Google Business Profile | Google AI Overviews, Gemini, Maps | Complete, active profiles for each address, by arrondissement |
| Pages by neighborhood or arrondissement | All engines | One page per area and per service, answering local questions |
| Local rankings | ChatGPT, Claude, Perplexity | Outreach to publishers of "best … in Paris" lists where you are missing |
| Bing indexing | ChatGPT, Copilot | Bing Webmaster Tools, IndexNow, manual indexing |
| YouTube videos | Google AI Overviews | Videos on your buying questions, titled with the city |
Our method
Fill in the contact form; we get back to you within half a day to book a call or a meeting at our office.
10 to 50 buying questions (up to 200), tracked for 3 to 4 days in Profound or Peec AI, then a debrief: rank, visibility rate, competitors, quick wins. Audit details.
90 minutes with your account lead, your consultant and your teams, at our office, yours or by video call.
Site optimized, 1 to 5 GEO articles per week, rankings, social sources and satellite sites, our in-house method reserved for clients. First results usually within 1 to 2 months.
Our proof
On our own "GEO agency" prompts, our ChatGPT visibility score went from 14% to 73% in a single day on October 2, 2026, then above 80% the following week (measured with Peec AI). We work with companies such as Mirakl, Keyrus, PlayPlay, Jimmy Fairly and Rémy Cointreau, in France, across Europe and in North America. See our clients.
FAQ
Free GEO audit: your rank on ChatGPT, Claude and Google AI Overviews, your competitors and your first actions. Reply within half a business day.